The importance of social media in business is imparted for generating leads through lead generation ads. Getting quality leads is imbibed towards the relevant keywords and informative content. Whereas, the other side lays on converting those leads into sales.
Does social media help you increase your conversion rates? Do the ‘x’ factor give you the ground to achieve more sales?
The answer seems to be unpredictable, based upon the range of sales. The ways you render social media for better conversion rates are depicted below
Informational social influence
On the terms, Wikipedia, “Social proof can be said as “informational social influence”- a psychological phenomenon for people’s actions towards others on the basis of impulsive behaviour (expression) for a given situation.” In short words, people do what others do.
People believe in the opinion of what the majority believes. The social proof works on the sense of assurance to your prospects and lets them know about the benefits of your product, without any selling procedure. Social media is upheaving with activity that can be used for social proof. If someone comments on your Facebook post appraising your company upvote it. When someone tweets you about how your product transformed their life, accept it wholeheartedly and like their comments. When someone posts a happy Instagram picture of them enjoying your service like it. Have a look at how KWFinder smartly embeds tweets from their customers on their site as the social proof.
User-Generated Content
Enriching quality content for social media is highly recommendable. But think the better way of creating the content for your loyal fans of social accounts. Audiences who follow you on social media may post a comment in a positive note, which you can showcase on your social profile. The UGC adverts like a social proof that indirectly increases your conversion rates. In a certain time frame, you can tailor asking people to share their specific content to get featured towards a wider audience group. If you have a decent audience size the social media users would be glad to have such a kind of opportunity. You need to get creative in your strategy and ask audience opinion too.
When Belkin launched his Lego iPhone cases that tapped into the power of the social community. He asked customers to personalize their cases in their own unique style and share the pictures on Instagram. There are profound ways on social media conversions to increase your sales rate. You must first understand the importance of social media in the business stance point and ensure to upgrade the business.
Cyber Swan is literally committed to helping clients to take that step.
