Organic Vs Paid Social Media
All the social networks are pressurizing brands to spend their money on paid services to reach the target audience. Ofcourse, it is truly essential to reach out more. Never forget organic social media can do magic. Remember paid services are only effective when you have a successful organic media.
Social media platforms provide some free services to users. Those free services of posting images, providing captions and updating stories earns you a loyal community of followers. Organic social media is therefore making ways to learn about your customer value and it does help customers to learn about your value.
Pros of social media
Validity Booster
Social media is believed as a wonderful stage for interaction, service and brand marketing. A very active and updated social profile is a sign of successfully thriving business. Organic effort is about people reference and visiting your profile to check what others say about you. It has more than 80% of customers trusting you by the reviews given by others. Everyone nowadays is influenced much by their friend’s stories, status updates and recommendations. You always get a long lasting connection here. Users who connect through paid services, stay if you have organic engagements.
A cost effective solution
Small business or big brands ? Your company and budget doesn’t matter. Each company while starting is a beginner. The most active social media accounts and a highly followed one are not taking paid services but the brands which create attractive, transparent and updated contents. It is not going to cost anything to update your content. A dedicated team or a person behind outsourcing quality content gives you everything. Never post just for sake. It never helps you to build values. Post it with a confidence of creating a thoughtful content, damn sure we’re ! You are on an effective growth strategy.
Builds a potential community
Connecting with your followers through organic based benefits you in along long run. One important note to consider in organic social media is brands and customers know each other better more effectively. When you approach a paid marketing strategy, those people visit your profile, they might have questions which is inturn solved by seeing the reviews already posted. Every time a valuable content is posted, it increases engagement rate. Thus helping you interact with followers, solving their queries and it cycles. It strengthens brand value, increases loyalty, creates trust and builds a strong community.
Cons of social media marketing
Consumes so much of time
The reach of your brand depends upon the users who follow you. When you post something, it is on the hands of your followers to share it and get further followers. Building a strong community is not going to happen in a short while. It takes a lot of time. Don’t ever lack on having a dedicated person to manage your social media handles. Using social networks is always fun filled when it is personal. While diving into a business account, brand building, active interaction and quality content is not a fun, quick to do job.
Flexibility and reach is low
The reach depends on your followers on how they take it to the next level of referring and sharing. You cannot choose the kind of audience to specific identities and demographies like you select on paid services. If you do not have organic connections, users who visit your profile lack visible credits and values to stay with your brand.
Mobile Marketing – The main element of Digital Marketing Strategy
In today’s modern market, mobile site optimized sites and its marketing methods are on a viral go in determining the success of a business. So, this mobile marketing is defined as a main element of digital marketing.
Consumption of desktop based digital media is less than that of mobile based consumptions. Usage of mobile has increased as it is user friendly. Studies have shown that 67% of business deals are taking place digitally through mobile based media. Hours spent in mobile have been growing which means that optimizing digital ads, images, apps, webpages for mobile phones are utmost essential. If your business owns a mobile based application which lets users connect with your brand, it comes into the category of digital marketing.
When your desktop online marketing is user friendly, users get some good experience with you and your brand. Here is the time to ensure your mobile app or site also gives them the same awesome experience.
In a short note, mobile marketing is sharing of the business that is suitable and optimized for mobile devices. In this era of digitalism, it has grown into a key element of digital marketing strategy. Because of the advantage that people started spending a lot of time with their smartphones. Way of digital content, being used by the customers has transformed from desktop to mobile based.
People usually carry their mobile always with them, easy promoting of your brand through email, text message, coupons, offer code often works. To make your mobile marketing strategy a huge success, make it customer centric. Keep your customers in mind or better be a user and create it.
Depending on how effective your product reaches a mobile based customer, they start investing in your product and it grows on.
Digital Marketing Channels that work for your Business in Dubai
Digital marketing secures a massive network of digital touch-points that customers interact every day. Appropriate utilization of these channels, needs to have an understanding of it,
The use of Paid search Ads
Paid search or pay-per-click (PPC) advertising, broadly refers to the sponsored result on the top side of a search engine results page (SERP). These ads charge you for per click and they are tailored to appear when certain search queries are entered, so the ads are being targeted to audiences seeking for certain content in particular. These ads are extremely effective, as they rely on data obtained from individuals’ online behavior and are preferably used to boost website traffic by delivering suitable ads to the right audience at the right time. These ads also involve re-targeting, that depends on the customers’ actions. Cyber Swan can help you in executing and managing campaigns on Google, bing, Facebook, linkedin, Instagram & several other native platforms
The Search engine optimization (SEO)
SEO is the process of optimizing the content, involves technical setup, and ranking your website, thereby the pages are shown at the top of a search engine result for a specific set of keyword terms.
Use of SEO can drive visitors to your site when they display behaviour implying that they’re searching for relevant products, considering that 90% of people searching haven’t formed an opinion about a brand. While PPC and retargeting secures a spot, organic online traffic earned through search engine optimization has an enormous influence on search rankings and generates organic site traffic. By using relevant keywords and phrases, you can use SEO to massively increase the traffic and begin a lasting customer relationship. SEO increases a website’s ranking on online search results, and thus organic site traffic generated by using popular keywords and phrases. Strong SEO strategies are highly influential in digital marketing campaigns since reliability is the first step to a lasting customer relationship.
Strategies of Content marketing
Effective content marketing is non-promotional, but serves to educate and inspire consumers who are seeking valuable information.
When you offer a valid content that is highly relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely to your other marketing efforts that get lost in the static. In the age of the self-directed buying the content marketing gets three times more leads than paid search advertising, so it’s worthy to the additional efforts.
Interactive Social media marketing
The key to effective social media marketing goes far beyond having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as much as possible. The more the audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well on the long run.
Do you want to improve your business online? Do you want to brand your products & service quickly? You have landed the right place, speak to experts at Cyber Swan and they will suggest you a better strategy for your business
Social Media Engagements with Audiences
Getting a new customer isn’t an easy task as compared to building up social media audiences. Pertaining to an existing client is ten folds easier than building new ones. Hence customer satisfaction must be placed on the topmost priority.
The urge of connecting the customers with social media has paved the ways to solve the problems faced by the audiences who are raising queries related to a product or a post.
To satisfy the customer requirements for making their life at ease render the customer service in a personalized efficient manner. Thus the social media directs you towards this way.
These days audiences feel social media more approachable than a call centre executive who is a thousand miles apart to resolve their issues. In simple words, customers need superior service without any hassle.
Imbounding customer satisfaction with social media engagements are depicted as follows
- Engaging in conversations to the customers for specifying their needs on brand and context on the basis of their interest.
- Posting offers ads, discount coupons, announcements to customers through social media platforms such as Twitter and Facebook.
- Suggesting instant customer service to customers who are enquiring about a specific product or service or raising any concerns.
- Poll questions and answers like surveys to understand customer needs and concerns, to obtain genuine feedback for improving the platform of service or to get a quality product range.
- Connecting and building a relationship with the customer advocates to serve other customers efficiently. More like a client-friendly background.
Apart from social media connection, it’s mandatory to speak with the customer in their language for personalized services and respond to them.
Social Media Branding To Upgrade your Business
Social media has been proven to be an essential tool while growing the brand awareness of any kind of business. Some businesses ignore to build a brand, by doing so, they’re leaving an open ground option for the other business profilers. On the contrary, several chief marketing officers agree to the fact that social media has a growing impact on pertaining the brand awareness.
Increasing brand awareness of your business through social media isn’t hard factual. There are a few processes involved to follow which are listed below
Targeting the Audience
Before shifting your focus on any relevant social platform, find out whether you target the appropriate audience on your list. It’s done by surfing the relevant conversations about a particular product or the industry. For instance, a B2B (Business to business) company may find its audience on LinkedIn rather than Facebook. Wherein a B2C (Business to customer) imparts its targeted audience on Facebook.
Using Visuals: Once you get to know where your target audience searchers are from, that’s the right time to grab their attention using eye-catching visuals along with the relevant content and suitable keywords. Graphic images of high quality and high-resolution videos play a major role in growing your brand awareness across social media platforms. Using visuals increases engagement and boosts the social shares leading to conversions.
Implementing Conversations
Social media is about building and engaging in the conversations with the built-up audiences. Using social platforms for one-way communication will grab much attention towards the clients. Rather than talking and listening, getting involvement builds the trust towards the clients. Building your personality by conversing, tagging and mentioning others can lead to diversification of building audiences.
Evaluate your Efforts
Using the tracking tools provided by the social platforms (Facebook Page Insights and Facebook pixels) along with external tools such as URL shorteners, Google Analytics profoundly measures your social media activities. Efficiently handling the insights optimizes your efforts as well as builds branding with social media.
Building Authority with original content
If you wanna build a higher engagement rate accustomed with branding, then opt for building the authority by sharing reliable content. Besides copied content, your post should also have something authentic that adds to the credibility of the site.
Always take a little step towards implementing brand awareness of social media to upgrade the business growth towards a higher rate.
Digital Marketing & Higher Conversion Rates
The importance of social media in business is imparted for generating leads through lead generation ads. Getting quality leads is imbibed towards the relevant keywords and informative content. Whereas, the other side lays on converting those leads into sales.
Does social media help you increase your conversion rates? Do the ‘x’ factor give you the ground to achieve more sales?
The answer seems to be unpredictable, based upon the range of sales. The ways you render social media for better conversion rates are depicted below
Informational social influence
On the terms, Wikipedia, “Social proof can be said as “informational social influence”- a psychological phenomenon for people’s actions towards others on the basis of impulsive behaviour (expression) for a given situation.” In short words, people do what others do.
People believe in the opinion of what the majority believes. The social proof works on the sense of assurance to your prospects and lets them know about the benefits of your product, without any selling procedure. Social media is upheaving with activity that can be used for social proof. If someone comments on your Facebook post appraising your company upvote it. When someone tweets you about how your product transformed their life, accept it wholeheartedly and like their comments. When someone posts a happy Instagram picture of them enjoying your service like it. Have a look at how KWFinder smartly embeds tweets from their customers on their site as the social proof.
User-Generated Content
Enriching quality content for social media is highly recommendable. But think the better way of creating the content for your loyal fans of social accounts. Audiences who follow you on social media may post a comment in a positive note, which you can showcase on your social profile. The UGC adverts like a social proof that indirectly increases your conversion rates. In a certain time frame, you can tailor asking people to share their specific content to get featured towards a wider audience group. If you have a decent audience size the social media users would be glad to have such a kind of opportunity. You need to get creative in your strategy and ask audience opinion too.
When Belkin launched his Lego iPhone cases that tapped into the power of the social community. He asked customers to personalize their cases in their own unique style and share the pictures on Instagram. There are profound ways on social media conversions to increase your sales rate. You must first understand the importance of social media in the business stance point and ensure to upgrade the business.
Cyber Swan is literally committed to helping clients to take that step.
Social Media Ranking With Search Engine Optimization
The experienced social media marketer understands the skills of inbound links connected between social media and search engine optimization. Google measures “social signals” into consideration while ranking a specific page or for crawling a website to rank better.
The keen understanding of the usage of social media in business improves your SEO.
Elevated results through web search: Matt Cutts ( the former spam head of Google), states that, “social shares have no impact on your website’s ranking”. Rather social media properties do dominate the search engine result pages for encrypting the brand names. That indicates social media profiles have the power to rank among the top 10 results. Social media profiles are generally a great way to connect with your prospects and customers.
They work as a gateway to your business website to depict your compassionate viewpoint. They acquaint the searcher about your business helping them become a part of your conversations or a lead. The common profiles through optimization and aligning them with fresh content renders a stronger presence on the web. The level of common connection through multiple channels enclosing people to your business.
Reaching out through Social media: Nowadays people are not dependent more on Google search when they really need to connect with someone. Nowadays the search is unlimited towards the web search engines. This digital era implements social media platforms such as Facebook and Twitter as the new search engines.
There occurs contents being created and shared on the social web. This type of content can be surfed easily by the users with the appropriate keyword searches and hashtags. When people search for relevant contents, as per their requirements on the web that matches your social media page, you get fans following up, connecting and implementing business with you. It’s not only about the content, but also imparts the content creator. When audiences visualize great content being created and shared, they’re more curious about who’s behind the screen. This stances them to look up your LinkedIn profile and learn more about your business. Being in a business it’s essential for you to imbibe the necessary steps to stand out from competing social media profiles and prevent the duplicate accounts.
Social media marketing enriched with SEO is developing at significant rates, so there is a tough pursuit on the level of rankings. You can formulate valuable content to make your business bloom up.
Improve the Brand Loyalty with Social media marketing
The business doesn’t improve just because of the follower count, which is just a vanity number. The follower count doesn’t serve a real purpose if they aren’t loyal to your brand. There’s an utmost difference between a random follower and the loyal one, because the latter adds the real value.
To get the most out of your social media marketing, it’s mandatory that you focus on increasing brand loyalty and adding value to it. Getting a loyal following means better engagement and better conversations.
Seeking any loyal social media follower about their trusted brand leads them to speak in a positive tone about the brand, without the word of mouth marketing.
Ways to improve brand loyalty on social media are depicted as below
Planning a Social Media Strategy: Social media platforms are upgrading and evolving each day rendering its own personality to build the reputation. Facebook is not a Twitter, and Twitter is different from LinkedIn. That indicates you have to improve the previous outdated and advertising methods for applying them to social media for a newer updated version. You need to plan an effective social media strategy that defines your goals with arenas such as content marketing, search engine optimization and search engine marketing. This gives you the value you can create for your loyal social media followers. It’ll allow you to retain them also at the same time help to spread the word.
Adding Value-Oriented Content : There’s always a reason that your followers remain loyal to you. They opt for valuable content gisted on a quality basis. To add on, sharing a detailed case study is more beneficial than a 500-word article. The more quality and relevant content you post, the better would be the loyal customers. Planning the how’s and what type of content would reach well towards the audience. By spending valuable time on strategizing your content creation will fetch you a higher ROI rate. Analyze what sets your content different from others. For instance, visual content gets more likes and shares than regular social media posts or content. That means you’re open to use photos, videos and gifs by adding some value to the content.
Performing Consistency: Your brand has a unique personality trait for connecting to your target audience. You should be consistent in your approach and pertain the same voice throughout your interactions. The content you create to share converse with others by reflecting your brand’s personality.
Instant reply to the Queries: The social media followers they do look up to you for their queries. So when they approach you with a relevant query, you should respond to them with the right answers. This paves a way to let them know that you are the real deal. And your business or services actually cares about the customers. Avoid limiting your answering adventures to your loyal followers on the go. Seek and hunt for questions that have partial answers or no answers. You can surf using targeted keywords and look for queries that need a quick response. By responding to these queries, you become an expert or an authority.
Opt for Human Side than automated bots: It’s fine to automate your social media posts with a tool like Buffer, it’s not-so-okay to frequently use it. Personal interaction with people by humanizing your brand will run a long way. It will keep your followers or fans more satisfactory.
Engaging in real conversations by interacting with customers and to build trust for your brand apart from automated bots.
SEO Tips to Improve your Google & Bing Ranking in the UAE
Tired of hearing plenty of advice that vows better results but faked the promises?
Here are actionable, proven SEO tips, tactics and secrets that really work better. Forget about old outdated practices and starve for the updated.
Adorably designed website is not going to get you hikes when you lack SEO. So, don’t look back, continue reading and bang your business with these SEO tips.
No mysteries behind, google loves equipping its SEO algorithm.
What is SEO and how it works?
SEO stands for Search Engine Optimization, a way of optimizing your content where the traffic to your website is improved within search engines. The higher the SEO is, the more you show up often in search results. When you miss any ingredient in SEO, your content also goes invisible. But when you do it right, you reap the benefits of increased traffic, which leads to more visitors, the more sales.
If there is one solution that makes you look unique, no doubt it is to create a better user experience. Believe it, there are several methods to improve your page ranking organically without spending for paid schemes offered by search engines.
When you type something in a search box of google, yahoo, bing or any other search engine that replies magically with a long list of pages that answers your question potentially.
Stop! Think…. What is behind that link lists ?
The answer is when you type anything on a search box, the crawler of that particular search engine goes out, gathers information about every content in internet and that tries to match all datas with your question.
SEO Page Title
Page title is a prime factor that helps search engines recognize what your page is about. Hence, displaying your page in search results, that builds first impressions on your page and first experience of users starts from here. Writing an effective page title is a low effort – high impact SEO task.
Keep your title length below 60 characters. Increasing number of characters end up cancelling the visibility of important words. Do not overdo the keywords, repeating the same SEO keywords again and again is no longer effective.
SEO Keywords
Here arrives the most important step in Search Engine Optimization process. Working on keywords is not a one time effort but an ever evolving process. It must be changed often by re-evaluating the old phrases periodically.
From titles to main content, URLs to image file names, effective keywords must be spread all over the site in high attention areas. A successful website tends to have thousands of relevant keywords. SEO tactics work on a basis – when someone types for an information it shows results for keywords they use compared to the keywords you use. Don’t use unrelated words.
Use keywords not somewhere down, mention them first. Give each page each title. These unique title tags make search engines understand your page is unique and your content is valuable. Imagine a page titled “Un named” and another “Product Category”. What will you click on ?
SEO Alt tags for Image
Every image and video you post on your web page has descriptions at its imprint. These are known as Alt tags. The right terminology for referring alt tags are alt text or alt attributes. It increases your site visibility and your page ranking by locating your page using the descriptions of images and videos. These descriptions should be short and not exceed beyond 100 characters.
The main reason of why alt text matters are,
- It improves accessibility
- It improves tropical relevance
- It helps in ranking
- It serves as anchor text for image links.
- It is not rocket science. Be relaxed, Be concise, Be accurate and avoid keyword stuffing.
Website Site Map
Each website has a site map. A sitemap is a page with a list of all links that takes to other pages of your site in a click. It enables search engines to crawl your site better. You can improve your search result ranking and bring more traffic. Every page is easy to be found by users in less number of clicks with the use of sitemaps.
Stop using Flash
Comparing, Google rank sites running in alternate platforms higher than those running in Flash sites. Flash site is cheap and very easy to launch and run. So most of the small traders launch their site by using flash. Change your flash site to wordpress and increase your search engine ranks.
Flash is not a smart SEO trick, not a wise strategy too.
Mobile SEO
The practise of optimizing websites for smartphone users is known as mobile SEO. It is quite important as the number of mobile users is exploding day by day. Your search rank gets higher when your website is mobile friendly. By 2015, it is said that 40% of organic traffic came from mobile users. Now 58% of google searches are from mobile devices. Google is still trying better to give a better user experience. So the better user experience tends to good ranking.
SEO Friendly URL structure
First impressions count well. It is essential to make your URL structure right for customers and search engines. When coming to websites, URL is the first thing customers notice. Follow usage of keywords in URL. Make the structure short. Keep them relevant to titles and keywords which enhances user experience. Yes, enhances ranking as well.
Remove everything that slows down site
Slow pages frustrate users, discourage people to use your product. A slow page is never a good experience. Page speed plays a vital role to users, also search engines. Regardless of your quality content, stunning web design you drop traffics and rankings when your page is slow.
So get rid of non-essential elements that slow your site. There is enormous demand for fast loading sites as a slow site is considered not trustworthy. Delay in page loading time of only one second directs to 7% loss of visitors. Remove everything that slows down your site to make it a speedy site.
Update content regularly
A fixed website with no updates will be observed by search engines as a dead structure – with no life, with nothing fresh to offer. Your site has to be a living, fresh, breathing entity on the internet. Make sure your content is updated. Regular update of company sites is appreciable. If your site is not fresh, that dead outdated content loses interaction with customers and visitors.
Mandate Tracking your progress
If you can measure, you can improve your website. If you have put so much effort in building a strong SEO strategy, you want to check whether those efforts are paying off. It is so incredibly important to always monitor your SEO performance.
Start tracking everything to take control from the beginning, so you never leave anything by chance. Monitoring progress makes you identify even minute changes that may double, tripe or multiply higher your traffic.
When you SEO hard, everyone likes you. When everyone likes you, Google loves you
Looking for someone to optimize your website and make it search engine friendly ?
Call Cyber Swan today for SEO Service in Dubai.
