Top Online Marketing Strategies to Boost your Business in Dubai
Are you a thriving and growing business owner?
If the answer is a BIG YES, then reach more customers to earn more.
The world of online marketing may look a little tangled and ever changing. But basic knowledge makes a great difference. These strong online marketing ideas assist businesses improve their performance. So get ready to wrap your head around it to bring more customers, thereby earn great revenue.
SEO – Search Engine Optimization
Search Engine Optimization or SEO is about making small modifications and optimizations to make websites reach high positions that are discovered through search engines. Because every search engine holds the same goal of showing up the most relevant best results to its users.
When you own a website, when you want to grow site visibility, then optimizing websites should be a key part of your marketing effort. To make every inch of your site awesome, keep your user in mind, focus on SEO, you sure got a long run. Studies proved that showing up on the top page of google like search engine can increase a traffic hike of 50% and more. You may need to work with an experienced SEO agency as they help you perform the exact tasks to be done. To make it further simpler to understand, we break the process down to some steps.
Keyword Research: It involves finding a group of keyword phrases to be used in optimization. These keywords are essential ingredients that require a significant amount of time to find one proper set of words.
Competitive Research: Once armed with target keywords, analysing competitor sites against our subject site plays a main role.
Goal Setting: Know about the starting position of your website within search engines. Knowing this ensures the areas we need to work and provides a base of idea generation. After sketching a complete picture of your website starting position, goal has to be set for SEO plan.
Content Building: High quality content gives users a reason to stay and come again. Optimize your website titles and your page title have to take over something more than just an ordinary company name. Better developing site map which holds a well organised list of links that takes you to all important pages of your website is an added flavour.
Social Linking: Using social media sites to connect with potential customers paves way to share your site content and thereby your message.
Follow up Analysis: The same analysing done right at the initial stage has to be done again and again at regular intervals.
Without SEO, your site stands far away from the chances of being found in searches. SEO gives an incredible return against a small investment. Also this stands as an exceptional example of how internet marketing helps companies grow.
PPC – Page Per Click Advertising
PPC or Page Per Click Advertising is a way of internet marketing which buys visitors to your website. Here, advertisers have to pay each time their ad gets clicked. Every time your ad gets clicked, sending a visitor to your website, you have to pay a small fee for that search engine. Imagine whether the competition is low or high, your money is not wasted. Because you spend money depending upon the clicks. This kind of visit is worth more than what you actually pay for it.
PPC ads show up along with search results and let end users to click on them. If your ad pops up at the topmost spot dominating all the other unpaid search results, your business is going to bang with roughly 59% of all ad clicks. Simply, these PPC campaigns make your business visible and more impressive. PPC ads appear depending upon the keywords and selected match types. It drives a massive deal on site traffic when you focus on goal defining, know about target audience, keyword relevance, optimizing landing pages, quality scores and then create your ads.
The end result of advertising on social platforms like facebook and linkedin is shooting target audience.
Facebook ads can be highly targeted, helps you increase site traffic and also drives new connections to your facebook business page. These facebook ads help you better define your audience by providing demographic and lifestyle info about the people connected to your page already.
Social Media Marketing and Advertising
As we all know, Social Media is a platform where we share our stories and discover things that matter utmost to a company. Connect with the target audience by setting up official company pages or accounts on social networks like facebook, twitter, linkedin, pinterest, instagram or snapchat.
This platform allows followers of your own company page or product to connect – interact – learn. Don’t post only promotional messages but understand that the purpose of social media is to be social which gives customers an opportunity to pose a question, get clearance about an issue or trouble or to have a simple conversation to learn about you.
Tell your story in ways that get likes, hearts, saves, shares, pins and clicks. To make it more attractive, post interesting content, run a contest or a giveaway, exclusive promotions, poll customers for their opinions or ask feedback. These marketing strategies create a social connect in the hearts of people and can further minimize impact by advertising on these social forums.
Content Marketing
Content Marketing refers to a strategic Marketing approach focused on creating and retaining a clear defined customer.
Content that you create can be written, visual or downloads varying from blog posts, videos, infographics, whitepapers to ebooks. This piece of marketing plan, although varies shares the same end goal of convincing visitors to your website and sell your products.
Believe it or not, customers completely crush over originality. There are proven studies that reveal companies that offer original content are being loved and trusted more than others who lack original content. Although oldest, content marketing via blog really helps. Focus on actively engaging your audience in a solid – smart content. Remember don’t post blogs that narrate about your brands and products alone as promotional concerns. But about you, your success story, your product, your customer and your whole industry. Explore the trends or some fresh ideas about industry gives visitors a reason to come and fall for you forever.
Happy Marketing !
Does Digital Marketing Work for My Business in Dubai?
Digital marketing consists of every marketing efforts that take place through the medium of the internet. As such, digital marketing is an imperative for all business.
Digital marketing can be of two types- B2B and B2C. In B2B digital marketing, sales is the goal with the key being lead generation and the potential customer connecting with the salesperson. In B2C, You digital marketing efforts will attract visitors to you, and become your customers with minimum or no calls with a salesperson. You need different types of Digital marketing strategy depending upon the requirement of your business and your customer habits and geography.
How to make a digital marketing strategy that works for businesses in Dubai?
First thing is that one size does NOT fit all. You can’t have a strategy that will be perfect for every business that you have in Dubai. Using Social media management and other digital marketing tools like analytics social media listening, you can definitely create a powerful digital media strategy for promoting your brand and business success.
Set up a digital marketing strategy that works for all companies
Set your objectives
Your marketing objectives should align with the company goals. They should be Specific, Measurable, Attainable, Relevant, and Time-bound (S.M.A.R.T). Don’t set ambiguous goals like Increase conversions, offer discounts. These are not measurable and does not help in marketing efforts. Choose to be clear- increase conversion rate by 10%.
Analyze your audience. Build a relevant content strategy
Collect information on your audience. Learn everything possible about them. Use this to create buyer personas. Use the information to create content that will appeal to your customers and lure them to your product.
Select Social Media Channels
There are 100+ social media channels which you can use to engage with your audience. Analyze and select the channels which have the maximum potentials to increase conversion. Do an SM audit, set up accounts, create business pages and interact with your targets. Find ways to improve engagement.
Competitor analysis and social listening
Concentrate on your brand and competitor brands by following every mention of the business and not just the tags. Use social media management tools to do in-depth competitor research and figure out where they are better than you and strategize to improve your online presence.
