SEO Tips to Improve your Google & Bing Ranking in the UAE
Tired of hearing plenty of advice that vows better results but faked the promises?
Here are actionable, proven SEO tips, tactics and secrets that really work better. Forget about old outdated practices and starve for the updated.
Adorably designed website is not going to get you hikes when you lack SEO. So, don’t look back, continue reading and bang your business with these SEO tips.
No mysteries behind, google loves equipping its SEO algorithm.
What is SEO and how it works?
SEO stands for Search Engine Optimization, a way of optimizing your content where the traffic to your website is improved within search engines. The higher the SEO is, the more you show up often in search results. When you miss any ingredient in SEO, your content also goes invisible. But when you do it right, you reap the benefits of increased traffic, which leads to more visitors, the more sales.
If there is one solution that makes you look unique, no doubt it is to create a better user experience. Believe it, there are several methods to improve your page ranking organically without spending for paid schemes offered by search engines.
When you type something in a search box of google, yahoo, bing or any other search engine that replies magically with a long list of pages that answers your question potentially.
Stop! Think…. What is behind that link lists ?
The answer is when you type anything on a search box, the crawler of that particular search engine goes out, gathers information about every content in internet and that tries to match all datas with your question.
SEO Page Title
Page title is a prime factor that helps search engines recognize what your page is about. Hence, displaying your page in search results, that builds first impressions on your page and first experience of users starts from here. Writing an effective page title is a low effort – high impact SEO task.
Keep your title length below 60 characters. Increasing number of characters end up cancelling the visibility of important words. Do not overdo the keywords, repeating the same SEO keywords again and again is no longer effective.
SEO Keywords
Here arrives the most important step in Search Engine Optimization process. Working on keywords is not a one time effort but an ever evolving process. It must be changed often by re-evaluating the old phrases periodically.
From titles to main content, URLs to image file names, effective keywords must be spread all over the site in high attention areas. A successful website tends to have thousands of relevant keywords. SEO tactics work on a basis – when someone types for an information it shows results for keywords they use compared to the keywords you use. Don’t use unrelated words.
Use keywords not somewhere down, mention them first. Give each page each title. These unique title tags make search engines understand your page is unique and your content is valuable. Imagine a page titled “Un named” and another “Product Category”. What will you click on ?
SEO Alt tags for Image
Every image and video you post on your web page has descriptions at its imprint. These are known as Alt tags. The right terminology for referring alt tags are alt text or alt attributes. It increases your site visibility and your page ranking by locating your page using the descriptions of images and videos. These descriptions should be short and not exceed beyond 100 characters.
The main reason of why alt text matters are,
- It improves accessibility
- It improves tropical relevance
- It helps in ranking
- It serves as anchor text for image links.
- It is not rocket science. Be relaxed, Be concise, Be accurate and avoid keyword stuffing.
Website Site Map
Each website has a site map. A sitemap is a page with a list of all links that takes to other pages of your site in a click. It enables search engines to crawl your site better. You can improve your search result ranking and bring more traffic. Every page is easy to be found by users in less number of clicks with the use of sitemaps.
Stop using Flash
Comparing, Google rank sites running in alternate platforms higher than those running in Flash sites. Flash site is cheap and very easy to launch and run. So most of the small traders launch their site by using flash. Change your flash site to wordpress and increase your search engine ranks.
Flash is not a smart SEO trick, not a wise strategy too.
Mobile SEO
The practise of optimizing websites for smartphone users is known as mobile SEO. It is quite important as the number of mobile users is exploding day by day. Your search rank gets higher when your website is mobile friendly. By 2015, it is said that 40% of organic traffic came from mobile users. Now 58% of google searches are from mobile devices. Google is still trying better to give a better user experience. So the better user experience tends to good ranking.
SEO Friendly URL structure
First impressions count well. It is essential to make your URL structure right for customers and search engines. When coming to websites, URL is the first thing customers notice. Follow usage of keywords in URL. Make the structure short. Keep them relevant to titles and keywords which enhances user experience. Yes, enhances ranking as well.
Remove everything that slows down site
Slow pages frustrate users, discourage people to use your product. A slow page is never a good experience. Page speed plays a vital role to users, also search engines. Regardless of your quality content, stunning web design you drop traffics and rankings when your page is slow.
So get rid of non-essential elements that slow your site. There is enormous demand for fast loading sites as a slow site is considered not trustworthy. Delay in page loading time of only one second directs to 7% loss of visitors. Remove everything that slows down your site to make it a speedy site.
Update content regularly
A fixed website with no updates will be observed by search engines as a dead structure – with no life, with nothing fresh to offer. Your site has to be a living, fresh, breathing entity on the internet. Make sure your content is updated. Regular update of company sites is appreciable. If your site is not fresh, that dead outdated content loses interaction with customers and visitors.
Mandate Tracking your progress
If you can measure, you can improve your website. If you have put so much effort in building a strong SEO strategy, you want to check whether those efforts are paying off. It is so incredibly important to always monitor your SEO performance.
Start tracking everything to take control from the beginning, so you never leave anything by chance. Monitoring progress makes you identify even minute changes that may double, tripe or multiply higher your traffic.
When you SEO hard, everyone likes you. When everyone likes you, Google loves you
Looking for someone to optimize your website and make it search engine friendly ?
Call Cyber Swan today for SEO Service in Dubai.
Top Online Marketing Strategies to Boost your Business in Dubai
Are you a thriving and growing business owner?
If the answer is a BIG YES, then reach more customers to earn more.
The world of online marketing may look a little tangled and ever changing. But basic knowledge makes a great difference. These strong online marketing ideas assist businesses improve their performance. So get ready to wrap your head around it to bring more customers, thereby earn great revenue.
SEO – Search Engine Optimization
Search Engine Optimization or SEO is about making small modifications and optimizations to make websites reach high positions that are discovered through search engines. Because every search engine holds the same goal of showing up the most relevant best results to its users.
When you own a website, when you want to grow site visibility, then optimizing websites should be a key part of your marketing effort. To make every inch of your site awesome, keep your user in mind, focus on SEO, you sure got a long run. Studies proved that showing up on the top page of google like search engine can increase a traffic hike of 50% and more. You may need to work with an experienced SEO agency as they help you perform the exact tasks to be done. To make it further simpler to understand, we break the process down to some steps.
Keyword Research: It involves finding a group of keyword phrases to be used in optimization. These keywords are essential ingredients that require a significant amount of time to find one proper set of words.
Competitive Research: Once armed with target keywords, analysing competitor sites against our subject site plays a main role.
Goal Setting: Know about the starting position of your website within search engines. Knowing this ensures the areas we need to work and provides a base of idea generation. After sketching a complete picture of your website starting position, goal has to be set for SEO plan.
Content Building: High quality content gives users a reason to stay and come again. Optimize your website titles and your page title have to take over something more than just an ordinary company name. Better developing site map which holds a well organised list of links that takes you to all important pages of your website is an added flavour.
Social Linking: Using social media sites to connect with potential customers paves way to share your site content and thereby your message.
Follow up Analysis: The same analysing done right at the initial stage has to be done again and again at regular intervals.
Without SEO, your site stands far away from the chances of being found in searches. SEO gives an incredible return against a small investment. Also this stands as an exceptional example of how internet marketing helps companies grow.
PPC – Page Per Click Advertising
PPC or Page Per Click Advertising is a way of internet marketing which buys visitors to your website. Here, advertisers have to pay each time their ad gets clicked. Every time your ad gets clicked, sending a visitor to your website, you have to pay a small fee for that search engine. Imagine whether the competition is low or high, your money is not wasted. Because you spend money depending upon the clicks. This kind of visit is worth more than what you actually pay for it.
PPC ads show up along with search results and let end users to click on them. If your ad pops up at the topmost spot dominating all the other unpaid search results, your business is going to bang with roughly 59% of all ad clicks. Simply, these PPC campaigns make your business visible and more impressive. PPC ads appear depending upon the keywords and selected match types. It drives a massive deal on site traffic when you focus on goal defining, know about target audience, keyword relevance, optimizing landing pages, quality scores and then create your ads.
The end result of advertising on social platforms like facebook and linkedin is shooting target audience.
Facebook ads can be highly targeted, helps you increase site traffic and also drives new connections to your facebook business page. These facebook ads help you better define your audience by providing demographic and lifestyle info about the people connected to your page already.
Social Media Marketing and Advertising
As we all know, Social Media is a platform where we share our stories and discover things that matter utmost to a company. Connect with the target audience by setting up official company pages or accounts on social networks like facebook, twitter, linkedin, pinterest, instagram or snapchat.
This platform allows followers of your own company page or product to connect – interact – learn. Don’t post only promotional messages but understand that the purpose of social media is to be social which gives customers an opportunity to pose a question, get clearance about an issue or trouble or to have a simple conversation to learn about you.
Tell your story in ways that get likes, hearts, saves, shares, pins and clicks. To make it more attractive, post interesting content, run a contest or a giveaway, exclusive promotions, poll customers for their opinions or ask feedback. These marketing strategies create a social connect in the hearts of people and can further minimize impact by advertising on these social forums.
Content Marketing
Content Marketing refers to a strategic Marketing approach focused on creating and retaining a clear defined customer.
Content that you create can be written, visual or downloads varying from blog posts, videos, infographics, whitepapers to ebooks. This piece of marketing plan, although varies shares the same end goal of convincing visitors to your website and sell your products.
Believe it or not, customers completely crush over originality. There are proven studies that reveal companies that offer original content are being loved and trusted more than others who lack original content. Although oldest, content marketing via blog really helps. Focus on actively engaging your audience in a solid – smart content. Remember don’t post blogs that narrate about your brands and products alone as promotional concerns. But about you, your success story, your product, your customer and your whole industry. Explore the trends or some fresh ideas about industry gives visitors a reason to come and fall for you forever.
Happy Marketing !
Does Digital Marketing Work for My Business in Dubai?
Digital marketing consists of every marketing efforts that take place through the medium of the internet. As such, digital marketing is an imperative for all business.
Digital marketing can be of two types- B2B and B2C. In B2B digital marketing, sales is the goal with the key being lead generation and the potential customer connecting with the salesperson. In B2C, You digital marketing efforts will attract visitors to you, and become your customers with minimum or no calls with a salesperson. You need different types of Digital marketing strategy depending upon the requirement of your business and your customer habits and geography.
How to make a digital marketing strategy that works for businesses in Dubai?
First thing is that one size does NOT fit all. You can’t have a strategy that will be perfect for every business that you have in Dubai. Using Social media management and other digital marketing tools like analytics social media listening, you can definitely create a powerful digital media strategy for promoting your brand and business success.
Set up a digital marketing strategy that works for all companies
Set your objectives
Your marketing objectives should align with the company goals. They should be Specific, Measurable, Attainable, Relevant, and Time-bound (S.M.A.R.T). Don’t set ambiguous goals like Increase conversions, offer discounts. These are not measurable and does not help in marketing efforts. Choose to be clear- increase conversion rate by 10%.
Analyze your audience. Build a relevant content strategy
Collect information on your audience. Learn everything possible about them. Use this to create buyer personas. Use the information to create content that will appeal to your customers and lure them to your product.
Select Social Media Channels
There are 100+ social media channels which you can use to engage with your audience. Analyze and select the channels which have the maximum potentials to increase conversion. Do an SM audit, set up accounts, create business pages and interact with your targets. Find ways to improve engagement.
Competitor analysis and social listening
Concentrate on your brand and competitor brands by following every mention of the business and not just the tags. Use social media management tools to do in-depth competitor research and figure out where they are better than you and strategize to improve your online presence.
