SEO

Tips to Boost SEO

Search Engine Optimization is the talk of the day and is not going to fade away any time sooner. If your brand page is on the top result in the first page of Google, there is only a 33% chance for it to be clicked. You will have to focus consistently on how to improve your SEO and can attain a higher rank in SERPs in just as less than 5 hours. Here are some tips and tricks to enable you to do this.

Incorporating Competitor Keywords

Google had a ban on bidding competitors branded keywords which was lifted in 2008. You can now bid on your competitor’s keywords without using their trademarked names. Use of branded names will more likely help convert your leads. The use of your competitor’s weakness into your success helps profusely at the same time, maintaining the keywords so that customers can find both brands. But, be sure to include an eye-catching copy so that the customer who searched for the competitor name gets lured into yours. A checklist to select keywords is as follows

• Choose content for easy keywords, the ones easy to create
• Choose similar keywords
• Go for low difficulty, high volume, high click-through rate

Optimizing your mobile site

With growing mobile audiences and Google too embracing mobile-first index, there is an excellent opportunity to keep your brand on the front foot. A brands mobile website that loads slower has a negative impact on the customers and also on the sites search ranking, with more activity taking place on mobile devices, the speed of the mobile page matters.

The use of large images is the main culprit of why mobile websites load slower. This is when Duda web design can help you. The images are automatically resized and compressed, which allows web pages to render them quickly. Image Magick is also a reliable platform. Another platform used is CDN (Content Delivery Network).

Local SEO

A local SEO is as important as a global one. Your brand should rank among the keywords in your local area.

To make your brand visible through a local SEO

• Insert local keywords across multiple listings
• Include business category

One another step is to claim your Google My Business profile, which helps business listing show up for local searches. Optimize this category with images, contact information, etc.

Duplicate tags and broken links

One major issue is duplication which affects SEO. You can access duplicate contents through tools like Site liner which discovers content blocks, broken links along with analysis report for free.

Use of 301 redirects

In case of an old URL variation, use of 301 redirects can help prevent Google from seeing it as duplicate content,

Canonical URL tag attributes

In the case of two identical content pages with different URLs, canonical URL tag attributes can signal Google which page needs to be shown in search.

Nofollow and Noindex tags

These tags are used when you do not need search engines to crawl and index a page in SERPs. Likewise, the use of robots.txt allows or disallows pages to be crawled by Google.

Conclusion

The better the SEO practice the chances of getting a higher rank and search results are increased. The tips put forth in the article gives a boost to your site’s ranking.

How to optimize your Video Marketing Strategy on YouTube

Have you ever wondered how to get better traffic to your YouTube content? The optimization game is the one which needs to be put up when you have low traffic but good content.

Over the last few years, there has been a steady rise in video marketing, and it is a fact that most people prefer online videos than television. It is estimated that around 5 billion YouTube videos are watched daily.

Having great content is not just enough, and you should know how to optimize them. This is the place where SEO peeks in. To note, YouTube is the second biggest search engine, and by following the points mentioned in the article, you can increase your traffic.

Add keywords in the title

The title is what most people look before clicking your video and hence should be a direct, brief, compelling, intriguing, and should be all about the video. One can add keywords to optimize YouTube SEO algorithm and the audience.

You will have to find the right keywords for your video. When you type a keyword into the search bar, the results featured are the most popular search queries based on the keyword. You can incorporate such keywords into your title without overcrowding your title.

Write a clear description

You can add keywords to your description, but research by Backlinko states that there is no correlation between keyword-rich terms and rankings. Even then, it is better to optimize the description of SEO. YouTube allows 1000 characters as text, but you need to be precise. The first three lines are what appears before the “see more”, and hence they need to be concise, compelling, and straightforward. Your keyword, landing link, subscribe link, links to the product page, etc. can be introduced into the first three lines.

Use and optimize tags

Tags help in making your videos more discoverable to people. Tags inform your viewers what the video is about along with more substantial clues to YouTube. The use of tags enables YouTube to associate with similar videos, thereby increasing your reach.

Use the right tags, not the popular ones. Choosing the wrong tag may end up in reporting your video as spam, and when it reoccurs, Google is likely to penalize you.

Use keywords in your video file

Usually, YouTube videos have an impersonal file name like mov005.avi. Still, you can always rename your video file to the main keyword. An optimized video file helps attain a higher ranking.

Choose the category wisely

This may sound way too simple but should be done correctly to help attain higher ranks. While choosing a category, you must keep track of the following.

The best content in the category, who is creating it? And what it looks like?

The general format, length , and production values of best videos in the category.

An eye-catching thumbnail

Dull and boring thumbnails usually put your efforts in vain. The thumbnail should be eye-catching, and is always better to have a customized thumbnail.

Google Ranking Signals for Content Marketing

Content serves as the key to success when it comes to search engine optimization. The technical SEO exists and plays a teeny-tiny factor. But Google has stressed it again for publishing the site with high-quality and useful content.

What has perceived as a sign of high-quality content in Google?

The five content-related ranking signals of Google determines which article to appear at the top of Google as mentioned below:

Linkable content

The google’s oldest ranking signal is the backlink profile. Since the Google has launched, the backlinks served at the core of its ranking algorithm.

Ever since Google has repeatedly added dozens and even hundreds of other signals. But the backlinks has remained the most powerful one. It can be used as a very simpler ones, the more better it serves.

The website owners had figured out that the Google’s search result pages had been heavily manipulated. It seems to be very complicated now, to the point that whether a single person is working for Google to completely understand how it works.

There has been high- authority and low authority links, good and bad links also natural and unnatural links. Generally, one group balancing the other.

Few links would drag you down, while others drive you up. It remains unpredictable. This makes a clear sense that many editorial and natural links are required. In simpler terms, we need to generate a linkable content. Here comes the role of the content creator who plays a vital role, to create content that attracts valuable links.

What do you mean by a linkable content?

There comes no single definition when it comes to a linkable content, because there is no single type of link. Generally, the educational content attracts links from teachers, innovative content get links from niche journalists and bizarre content drives links from popular media outlets and discussion boards.

Check out Buzzsumo, while working on an article for getting an idea on which content attracts more links for your topic. This filter results to view recently published content as well to evaluate the current linkable trends.

Stay relevant

Certain years ago, the specific keywords were added several times in an article or they may be added on a page that served enough for Google to consider that content was relevant to the matching search query. Similar to the keyword stuffing to rank higher on the google.

This leaded to a very easily-manipulated signal, therefore Google has been working hard on improvising its relevant signals.

Here comes no single signal, whereas backlinks renders to a group of signals. As copywriters, we do have control while we create the content.

There comes the biggest improvement of Google’s relevancy algorithms done by implementing the introduction of semantic mapping. It renders Google to understand each query in context than matching the exact sequence of words to the indexed documents.

With the help of Semantic research, publishers can create relevant content, better-researched to the similar ways helping the Google algorithmically calculate its relevance.

The text optimizer tool helps you to create a more relevant context to match Google’s and its users expectations. It also scores your content relevancy and points towards the possible areas of improvement.

Other improvements are initiated to Google’s relevancy algorithms that are not easy to practise but are good to include such as:

• Google BERT update
• Google Hummingbird update

Length of the content

There has been loads of debates as well arguments in the SEO niche with regards to the contents length. But Google favours a long-form content.

It is stated that long-form content generates more backlinks and tends to rank higher.
Either it may be a direct ranking signal or a simple way to create more linkable content, the long-form content goes a long way.

As a rule of thumb, you have to use the editorial judgement:

• If you get an option of writing an 1000 word article or three 200 word articles, ensure to choose the longer option.
• If your article turns into a 5000-word book, consider breaking into a series by making into specific angles and subtopics.

If you had fully covered a target question in your 500 word article, that mostly happens while addressing narrow queries or specific topics. The useful article that answers a query serves better than a long-form content which has solely written for a word count.

Exact Match of Keywords

Google has crossed beyond the exact-match of keywords and understands relevancy beyond word strings, that may include your target keyword which remains important.

One study founded that “ the wide numbers of title tags in Google exactly or partially match the keyword they rank for”. Most titles did not have exact-match of keywords but some variations in those.

This makes us aware that Google is still looking at keywords, hence keyword research and optimization is yet important.

Engage with the Content

Google never confirms that they use on-page engagement as a direct ranking factor. The thing is, users leave right away if they find the content was useless. This adheres the “bounce rate” and “time on page” metrics questionable signals of content quality.

Google uses some user engagement metrics as a ranking single, but these signals are differently evaluated from SERPs to SERPs, never having the absolute metrics. They are compared for top-ranking sites, allowing Google to identify quickly the possible anomalies.

What Not to Do With Facebook Ads

Facebook advertising serves as an important marketing tool that allows you to target your preferred audience by reaching people, who require your services or goods. The social media company stays the top choice for many advertisers, that reaches more than two million users per month across the globe.

If the Facebook ads are not correctly advertised, your ad campaigns would definitely fail. The marketers will instruct you what you should do, but they won’t mention what you shouldn’t. There are several common mistakes to be avoided while using the Facebook advertisement.

Avoiding Frequent changing of Ads

You have to frequently change some of the elements in your ads to combat the dreaded ad fatigue, that leads your ROIs to drop. You need to make your ad campaigns run long enough to optimize Facebook’s system. Facebook calls an active campaign to enter the “learning phase”, the time where the system shows your ads to several users, in order to learn the ways for best optimization of the results you desire.

Usually the learning phase requires the least of 50 conversions to complete at that time. You may even find the fluctuations in the results of your ad campaigns.

The learning phase takes some time for collecting the data, in order to improve your campaign’s performance. It is mandatory, not to make any changes in the ad elements rendered towards the campaign level or the ad sets that include objectives, target or the budget. Making any changes in these, will lead the learning phase to restart. If this happens, you have to wait for another 50 conversions before optimizing your campaigns. Take your time to observe the ads rather than micromanaging your ads.

Not having Patience with Results

Some do believe that running ads on Facebook platforms will give instant results. Facebook requires time and experimentation for obtaining your coveted ROIs. Apart from the learning phase, you have to track the buyer’s journey, through which you have to push your customers that normally takes time. The split testing is done to monitor which ads perform well.

Practise patience allowing Facebook’s system to complete the learning phase without any interruptions. Scale the campaigns and closely monitor your results that performs well by pausing not so performing campaigns.

Ignoring Unknown Target Audience

More than any form of advertising, the Facebook ads allows for more targeting. When you don’t know to target the audience appropriately, you would reap an unsatisfactory result. This may serve the ads to the audience, who are unlikely to respond to your offer.

If you don’t know your target audience, the kind of quality content you provide may not suit them. While starting your campaign, ensure to set a more detailed targeting like the buyer’s persona, their interests, income, location, gender and their age.

Generally the audience persona illustrates the personal information of your ideal customers, that may include their location, interests and education. By knowing your target audience, you can craft your copy, creative and strategy to appeal them accordingly.

Not using the option of Scaling ads

The business owners are eager to increase their sales through Facebook ads. The sales can be increased through two ways like targeting the new customers or by targeting the current customers. Doing the later method is usually easier and cheaper.

As the customers who made a purchase in the past would trust your brand. They are very likely to purchase from you again, when compared to new customers. You will bring positive results more likely, when the target loyal customers ad infinitum make your campaigns reap. Your marketing budget must grow as your business grows.

For increasing your customer list, you have to target the new audience. You have to increase your ads reach or higher bidding, for growing your business to earn a better spot on the users feeds. This scaling process requires an increase in the ad’s revenue.

You would slip the countless opportunities of reaching the new customers, when you avoid the scale. This would lead your business to remain stagnant. You don’t really need to scale all your ads each time. You can opt to scale when your campaigns are performing well. Make sure your CPA is under your target goal and your ROAS at a high number before the scaling process.

Not Replacing your Ad Creatives

The target audience would experience ad fatigue on your constant usage of the same image, ad copy or video. Thereby, the click-through rates would eventually drop, while fewer users will see your ads. Even if they see them, they feel apathetic and choose to ignore the ads or, may hide them. Your audience would be interested when you refresh your ads.

Creating multiple ad visuals for one offer would avoid the ad fatigue. For instance, while promoting your social media management services, the same message can be reused but you have to change the accompanying video or image of your ads. It’s better to change both the copies and the visuals.

Advertising without any Strategy

You must know what you want your ads to accomplish, when you decide to run your campaigns. You should optimize the part of sales funnels like the top, middle or the bottom. Consider the business goals like increasing the sales or exhibiting brand awareness, you desire to achieve.

You have to know what you want to achieve, before creating your ad. You have to set a realistic goal or define your objective to measure.

Facebook offers numerous ad objectives to use. The objective you choose will make the results of your ads to reap.

For instance, If you want your customers to visit your brick-and-mortar store, you can choose the store visits objective that opts to be a prudent choice than the brand awareness objective.

The choice of Wrong Image

There is a choice of selecting wrong images for your ad. The right image serves more complicated to upload a high quality photo than a low quality image. It gets granular as choosing an object as the subject than choosing a person.

Keywee, a digital marketing company published a study on the creation of Facebook posts that convert, in the year of 2017. The study stated that the ads with identifiable people images had performed better than the ads with objects or generic people.

The researchers found that the ad with an image of Beyonce outperformed the ad exhibiting the image of an unknown woman , when they ran ads for Fortune.

This type of study exhibited the ads with relevant images to it’s target audience outperformed the ads with irrelevant images. Likewise, the campaign for Where Traveler featuring the Hollywood sign targeting Los Angelinos, had performed better than an unidentifiable city featured ad.

Avoiding the Facebook Pixel

To track the site visitors, a code called Facebook Pixel is installed on your website. The visitors who return to Facebook can be targeted with ads that increase the likelihood of conversions. The visitors who return to facebook, can be targeted with ads for increasing the likelihood of conversions. The Facebook pixel plays a major role in retargeting the customers, as an essential part of digital advertising.

Customers usually deliberate before doing a purchase. Several ads appear to their feeds before the conversions. Unless you retarget the customers, you will not be able to push them towards the sales funnel.

Pixel allows you to exclude certain audiences, who have clicked on your ad to purchase your product, downloaded your content and submitted answers to your lead form.

Narrow down the Audience

The highly targeted audience allows you to increase the revenue of your ad spend. Ensure that your audience isn’t narrowed too much. In case of narrowing down, the system can’t collect enough data to learn about the ad. This makes it difficult for you to shape the future ads. The system requires at least 50 conversions for optimizing the delivery of your ads.

The audience size meter would determine whether your target audience is too broad, too narrow, or just appropriate.

Less Expensive

Facebook is an inexpensive option to increase your reach and the interest in your business. It doesn’t mean you drop your advertising budget very less and expect to obtain the same results. To increase your conversions, you need to pay for the ads. The amount of efforts required to put into your ads involves posting high quality images for Facebook ads. You get what you pay for the ads, similar to reaping the fruits of what you sow.

Avoid to Advertise with a Bad Website

The existing website should have traffic, completeness and effectiveness of the landing page for reaching a wide audience. Ensure that your website works well, then use advertisements for directing the customers to your landing page.

Generating a good facebook ad requires some efforts. You have to design effective ads to drive traffic to your website and increase the rate of conversions.

The Benefits of Online Store for Your Small Business

When your small business has thrived in the local community by serving for years, it would be daunting to establish an online store. Having an online store would definitely require twice the amount of work for no guaranteed gains.

The question is would your customers use an online store ?

An online store or e-commerce website serves an incredible tool for the small- business owners for leveraging numerous benefits. When setting up an online store it requires some time that pays for itself as the sales starts rolling in. You can always hire a new employee when you end up with a high volume of purchases.

The e-commerce store can be combined with the online marketing tools and tactics for achieving the knock over results of the new customers rendering towards social media marketing and search engine optimization.

The online stores serve as the perfect complement to your brick- and- mortar store. You can weigh the benefits against your doubts on reservations and choose a budget to go ahead with your e-commerce initiative.

Reaches the large audience instantly

Increasing your audience significantly increases your sales. You had already saturated your local market making known everyone within the 20-mile radius assuring you do exist. Thereby people had made up their mind to choose a competitor or to patronize your business. You can easily advertise about your online store to this local audience. But it may not be an easy way for keeping them away from your competitors.

You can aim for the low- hanging fruit, where people live 500 miles away and love to purchase from your store but have no other way to get there. Here comes an option of an online store that instantly opens doors for the people across the nation and around the globe. You can go for a modest investment setup for increasing your sales by not limiting your local audiences.

You can end up increasing your local orders too. Nowadays people are busier hence online shopping would be more convenient for them. Your neighbors would always love to support your business, but they don’t have enough time to stop the storefront when it’s open. Through online shopping, people can browse your product pages online and make a convenient purchase even at 3 am.

Collection of Data and Behavioral Insights

The online store gives access to built-in analytics and data for the customers and their shopping habits. For instance, you can check what kind of products are frequently bought, so that you can give special discounts or you can cross-market those products on other web store pages.

You can frequently give offer discounts by checking whether it is used by the first-time customers or the repeated customers for understanding the impact on lead generation and the customer’s loyalty. These data can troubleshoot your website or prices indicating which web page can cause people to leave your site or what type of products are abandoned in carts

Does your shop convince people to purchase or does your visitors leave ?

The time they spend on your site and what’s their average order value ?

You can track these types of behaviour or data that is virtually limitless. But you would require a hand from a web developer or the marketer for setting the right tracking system. The data you want to collect isn’t automatically offered through your e-commerce platform like Shopify Analytics or Google Analytics tool.

The Use of Online Marketing Tools

You need to have an online presence to take advantage of the online marketing tactics. Usually, an online store yields you a marketable web presence to show up in the search engine results, that can be shared on social media or to collect emails for a newsletter campaign. Obviously, your website or shop can’t achieve these automatically.

You have to actively use the social media for posting ads, search engine optimization and email marketing techniques to accomplish your specific goals. These may include grabbing the attention of people towards your website for making a purchase henceforth increasing your revenue.

The success or failure of your online store depends on creating effective marketing campaigns. Avoid the mistake of establishing an online store and not marketing it. You can either start with a simple postcard or email newsletter campaign for alerting your current customers for making an online purchase. To retrieve the best results, the ongoing need for marketing can be factored in your store budget along with the initial estimate of designing and creating the store.

Ways to maintain relevancy and competitive

It’s now the time to say yes to e-commerce, consumers have got the taste of convenient purchasing through online that lets them deliver their products at their doorstep. But if your shop doesn’t render for online business, there is the risk of losing customers to your competitors.

This is true when you cater to busy people. For instance, You sell products for toddlers or babies, the moms are your target audience, as they are typically busy making a store purchase, they would look for a convenient online shopping option. These moms would make an online purchase and refer their friends too.

The E-commerce platform is the best option for your small business, as it allows convenient payment methods like Paypal, Apple pay, Stripe and credit cards.

An e-commerce store can have these features of payment options more than a physical store. Ensure to have an SSL displayed clearly before your domain name for customer’s information’s security and safety purposes.

Cut down the rental costs

The important factor you consider to rent a space for your small business is the location. Do you really feel happy with the foot traffic you generate for your location in exchange of the rental cost ?

By using the option of an online store, you would never require a physical location. You can store the inventory in your basement by checking the zoning and tax requirements. But if you opt to maintain a space where customers visit for making a purchase, then you could rent an affordable space.

Instead of using a location as a source of advertising, your number- one priority must be online marketing. Thereby, the money you save on rent can go for your marketing efforts. There comes a flexibility in terms of your daily schedule, if you transit completely to e-commerce.

For instance, the orders can be processed and responded to customer emails at any time. You have to consider attention towards the post office closing time as you have to send your packages on time.

Digital Marketing Channels that work for your Business in Dubai

Digital marketing secures a massive network of digital touch-points that customers interact every day. Appropriate utilization of these channels, needs to have an understanding of it,

The use of Paid search Ads

Paid search or pay-per-click (PPC) advertising, broadly refers to the sponsored result on the top side of a search engine results page (SERP). These ads charge you for per click and they are tailored to appear when certain search queries are entered, so the ads are being targeted to audiences seeking for certain content in particular. These ads are extremely effective, as they rely on data obtained from individuals’ online behavior and are preferably used to boost website traffic by delivering suitable ads to the right audience at the right time. These ads also involve re-targeting, that depends on the customers’ actions. Cyber Swan can help you in executing and managing campaigns on Google, bing, Facebook, linkedin, Instagram & several other native platforms

The Search engine optimization (SEO)

SEO is the process of optimizing the content, involves technical setup, and ranking your website, thereby the pages are shown at the top of a search engine result for a specific set of keyword terms.

Use of SEO can drive visitors to your site when they display behaviour implying that they’re searching for relevant products, considering that 90% of people searching haven’t formed an opinion about a brand. While PPC and retargeting secures a spot, organic online traffic earned through search engine optimization has an enormous influence on search rankings and generates organic site traffic. By using relevant keywords and phrases, you can use SEO to massively increase the traffic and begin a lasting customer relationship. SEO increases a website’s ranking on online search results, and thus organic site traffic generated by using popular keywords and phrases. Strong SEO strategies are highly influential in digital marketing campaigns since reliability is the first step to a lasting customer relationship.

Strategies of Content marketing

Effective content marketing is non-promotional, but serves to educate and inspire consumers who are seeking valuable information.

When you offer a valid content that is highly relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely to your other marketing efforts that get lost in the static. In the age of the self-directed buying the content marketing gets three times more leads than paid search advertising, so it’s worthy to the additional efforts.

Interactive Social media marketing

The key to effective social media marketing goes far beyond having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as much as possible. The more the audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well on the long run.

Do you want to improve your business online? Do you want to brand your products & service quickly? You have landed the right place, speak to experts at Cyber Swan and they will suggest you a better strategy for your business

Social Media Ranking With Search Engine Optimization

The experienced social media marketer understands the skills of inbound links connected between social media and search engine optimization. Google measures “social signals” into consideration while ranking a specific page or for crawling a website to rank better.

The keen understanding of the usage of social media in business improves your SEO.

Elevated results through web search: Matt Cutts ( the former spam head of Google), states that, “social shares have no impact on your website’s ranking”. Rather social media properties do dominate the search engine result pages for encrypting the brand names. That indicates social media profiles have the power to rank among the top 10 results. Social media profiles are generally a great way to connect with your prospects and customers.

They work as a gateway to your business website to depict your compassionate viewpoint. They acquaint the searcher about your business helping them become a part of your conversations or a lead. The common profiles through optimization and aligning them with fresh content renders a stronger presence on the web. The level of common connection through multiple channels enclosing people to your business.

Reaching out through Social media: Nowadays people are not dependent more on Google search when they really need to connect with someone. Nowadays the search is unlimited towards the web search engines. This digital era implements social media platforms such as Facebook and Twitter as the new search engines.

There occurs contents being created and shared on the social web. This type of content can be surfed easily by the users with the appropriate keyword searches and hashtags. When people search for relevant contents, as per their requirements on the web that matches your social media page, you get fans following up, connecting and implementing business with you. It’s not only about the content, but also imparts the content creator. When audiences visualize great content being created and shared, they’re more curious about who’s behind the screen. This stances them to look up your LinkedIn profile and learn more about your business. Being in a business it’s essential for you to imbibe the necessary steps to stand out from competing social media profiles and prevent the duplicate accounts.

Social media marketing enriched with SEO is developing at significant rates, so there is a tough pursuit on the level of rankings. You can formulate valuable content to make your business bloom up.

SEO Tips to Improve your Google & Bing Ranking in the UAE

Tired of hearing plenty of advice that vows better results but faked the promises?

Here are actionable, proven SEO tips, tactics and secrets that really work better. Forget about old outdated practices and starve for the updated.

Adorably designed website is not going to get you hikes when you lack SEO. So, don’t look back, continue reading and bang your business with these SEO tips.

No mysteries behind, google loves equipping its SEO algorithm.

What is SEO and how it works?

SEO stands for Search Engine Optimization, a way of optimizing your content where the traffic to your website is improved within search engines. The higher the SEO is, the more you show up often in search results. When you miss any ingredient in SEO, your content also goes invisible. But when you do it right, you reap the benefits of increased traffic, which leads to more visitors, the more sales.

If there is one solution that makes you look unique, no doubt it is to create a better user experience. Believe it, there are several methods to improve your page ranking organically without spending for paid schemes offered by search engines.

When you type something in a search box of google, yahoo, bing or any other search engine that replies magically with a long list of pages that answers your question potentially.

Stop! Think…. What is behind that link lists ?

The answer is when you type anything on a search box, the crawler of that particular search engine goes out, gathers information about every content in internet and that tries to match all datas with your question.

SEO Page Title

Page title is a prime factor that helps search engines recognize what your page is about. Hence, displaying your page in search results, that builds first impressions on your page and first experience of users starts from here. Writing an effective page title is a low effort – high impact SEO task.

Keep your title length below 60 characters. Increasing number of characters end up cancelling the visibility of important words. Do not overdo the keywords, repeating the same SEO keywords again and again is no longer effective.

SEO Keywords

Here arrives the most important step in Search Engine Optimization process. Working on keywords is not a one time effort but an ever evolving process. It must be changed often by re-evaluating the old phrases periodically.

From titles to main content, URLs to image file names, effective keywords must be spread all over the site in high attention areas. A successful website tends to have thousands of relevant keywords. SEO tactics work on a basis – when someone types for an information it shows results for keywords they use compared to the keywords you use. Don’t use unrelated words.

Use keywords not somewhere down, mention them first. Give each page each title. These unique title tags make search engines understand your page is unique and your content is valuable. Imagine a page titled “Un named” and another “Product Category”. What will you click on ?

SEO Alt tags for Image

Every image and video you post on your web page has descriptions at its imprint. These are known as Alt tags. The right terminology for referring alt tags are alt text or alt attributes. It increases your site visibility and your page ranking by locating your page using the descriptions of images and videos. These descriptions should be short and not exceed beyond 100 characters.

The main reason of why alt text matters are,

• It improves accessibility
• It improves tropical relevance
• It helps in ranking
• It serves as anchor text for image links.
• It is not rocket science. Be relaxed, Be concise, Be accurate and avoid keyword stuffing.

Website Site Map

Each website has a site map. A sitemap is a page with a list of all links that takes to other pages of your site in a click. It enables search engines to crawl your site better. You can improve your search result ranking and bring more traffic. Every page is easy to be found by users in less number of clicks with the use of sitemaps.

Stop using Flash

Comparing, Google rank sites running in alternate platforms higher than those running in Flash sites. Flash site is cheap and very easy to launch and run. So most of the small traders launch their site by using flash. Change your flash site to wordpress and increase your search engine ranks.

Flash is not a smart SEO trick, not a wise strategy too.

Mobile SEO

The practise of optimizing websites for smartphone users is known as mobile SEO. It is quite important as the number of mobile users is exploding day by day. Your search rank gets higher when your website is mobile friendly. By 2015, it is said that 40% of organic traffic came from mobile users. Now 58% of google searches are from mobile devices. Google is still trying better to give a better user experience. So the better user experience tends to good ranking.

SEO Friendly URL structure

First impressions count well. It is essential to make your URL structure right for customers and search engines. When coming to websites, URL is the first thing customers notice. Follow usage of keywords in URL. Make the structure short. Keep them relevant to titles and keywords which enhances user experience. Yes, enhances ranking as well.

Remove everything that slows down site

Slow pages frustrate users, discourage people to use your product. A slow page is never a good experience. Page speed plays a vital role to users, also search engines. Regardless of your quality content, stunning web design you drop traffics and rankings when your page is slow.

So get rid of non-essential elements that slow your site. There is enormous demand for fast loading sites as a slow site is considered not trustworthy. Delay in page loading time of only one second directs to 7% loss of visitors. Remove everything that slows down your site to make it a speedy site.

Update content regularly

A fixed website with no updates will be observed by search engines as a dead structure – with no life, with nothing fresh to offer. Your site has to be a living, fresh, breathing entity on the internet. Make sure your content is updated. Regular update of company sites is appreciable. If your site is not fresh, that dead outdated content loses interaction with customers and visitors.

Mandate Tracking your progress

If you can measure, you can improve your website. If you have put so much effort in building a strong SEO strategy, you want to check whether those efforts are paying off. It is so incredibly important to always monitor your SEO performance.

Start tracking everything to take control from the beginning, so you never leave anything by chance. Monitoring progress makes you identify even minute changes that may double, tripe or multiply higher your traffic.

When you SEO hard, everyone likes you. When everyone likes you, Google loves you

Looking for someone to optimize your website and make it search engine friendly ?

Call Cyber Swan today for SEO Service in Dubai.

Top Online Marketing Strategies to Boost your Business in Dubai

Are you a thriving and growing business owner?

If the answer is a BIG YES, then reach more customers to earn more.

The world of online marketing may look a little tangled and ever changing. But basic knowledge makes a great difference. These strong online marketing ideas assist businesses improve their performance. So get ready to wrap your head around it to bring more customers, thereby earn great revenue.

SEO – Search Engine Optimization

Search Engine Optimization or SEO is about making small modifications and optimizations to make websites reach high positions that are discovered through search engines. Because every search engine holds the same goal of showing up the most relevant best results to its users.

When you own a website, when you want to grow site visibility, then optimizing websites should be a key part of your marketing effort. To make every inch of your site awesome, keep your user in mind, focus on SEO, you sure got a long run. Studies proved that showing up on the top page of google like search engine can increase a traffic hike of 50% and more. You may need to work with an experienced SEO agency as they help you perform the exact tasks to be done. To make it further simpler to understand, we break the process down to some steps.

Keyword Research: It involves finding a group of keyword phrases to be used in optimization. These keywords are essential ingredients that require a significant amount of time to find one proper set of words.

Competitive Research: Once armed with target keywords, analysing competitor sites against our subject site plays a main role.

Goal Setting: Know about the starting position of your website within search engines. Knowing this ensures the areas we need to work and provides a base of idea generation. After sketching a complete picture of your website starting position, goal has to be set for SEO plan.

Content Building: High quality content gives users a reason to stay and come again. Optimize your website titles and your page title have to take over something more than just an ordinary company name. Better developing site map which holds a well organised list of links that takes you to all important pages of your website is an added flavour.

Social Linking: Using social media sites to connect with potential customers paves way to share your site content and thereby your message.

Follow up Analysis: The same analysing done right at the initial stage has to be done again and again at regular intervals.

Without SEO, your site stands far away from the chances of being found in searches. SEO gives an incredible return against a small investment. Also this stands as an exceptional example of how internet marketing helps companies grow.

PPC – Page Per Click Advertising

PPC or Page Per Click Advertising is a way of internet marketing which buys visitors to your website. Here, advertisers have to pay each time their ad gets clicked. Every time your ad gets clicked, sending a visitor to your website, you have to pay a small fee for that search engine. Imagine whether the competition is low or high, your money is not wasted. Because you spend money depending upon the clicks. This kind of visit is worth more than what you actually pay for it.

PPC ads show up along with search results and let end users to click on them. If your ad pops up at the topmost spot dominating all the other unpaid search results, your business is going to bang with roughly 59% of all ad clicks. Simply, these PPC campaigns make your business visible and more impressive. PPC ads appear depending upon the keywords and selected match types. It drives a massive deal on site traffic when you focus on goal defining, know about target audience, keyword relevance, optimizing landing pages, quality scores and then create your ads.

The end result of advertising on social platforms like facebook and linkedin is shooting target audience.

Facebook ads can be highly targeted, helps you increase site traffic and also drives new connections to your facebook business page. These facebook ads help you better define your audience by providing demographic and lifestyle info about the people connected to your page already.

Social Media Marketing and Advertising

As we all know, Social Media is a platform where we share our stories and discover things that matter utmost to a company. Connect with the target audience by setting up official company pages or accounts on social networks like facebook, twitter, linkedin, pinterest, instagram or snapchat.

This platform allows followers of your own company page or product to connect – interact – learn. Don’t post only promotional messages but understand that the purpose of social media is to be social which gives customers an opportunity to pose a question, get clearance about an issue or trouble or to have a simple conversation to learn about you.

Tell your story in ways that get likes, hearts, saves, shares, pins and clicks. To make it more attractive, post interesting content, run a contest or a giveaway, exclusive promotions, poll customers for their opinions or ask feedback. These marketing strategies create a social connect in the hearts of people and can further minimize impact by advertising on these social forums.

Content Marketing

Content Marketing refers to a strategic Marketing approach focused on creating and retaining a clear defined customer.

Content that you create can be written, visual or downloads varying from blog posts, videos, infographics, whitepapers to ebooks. This piece of marketing plan, although varies shares the same end goal of convincing visitors to your website and sell your products.

Believe it or not, customers completely crush over originality. There are proven studies that reveal companies that offer original content are being loved and trusted more than others who lack original content. Although oldest, content marketing via blog really helps. Focus on actively engaging your audience in a solid – smart content. Remember don’t post blogs that narrate about your brands and products alone as promotional concerns. But about you, your success story, your product, your customer and your whole industry. Explore the trends or some fresh ideas about industry gives visitors a reason to come and fall for you forever.

Happy Marketing !

Does Digital Marketing Work for My Business in Dubai?

Digital marketing consists of every marketing efforts that take place through the medium of the internet. As such, digital marketing is an imperative for all business.

Digital marketing can be of two types- B2B and B2C. In B2B digital marketing, sales is the goal with the key being lead generation and the potential customer connecting with the salesperson. In B2C, You digital marketing efforts will attract visitors to you, and become your customers with minimum or no calls with a salesperson. You need different types of Digital marketing strategy depending upon the requirement of your business and your customer habits and geography.

How to make a digital marketing strategy that works for businesses in Dubai?

First thing is that one size does NOT fit all. You can’t have a strategy that will be perfect for every business that you have in Dubai. Using Social media management and other digital marketing tools like analytics social media listening, you can definitely create a powerful digital media strategy for promoting your brand and business success.

Set up a digital marketing strategy that works for all companies

Set your objectives

Your marketing objectives should align with the company goals. They should be Specific, Measurable, Attainable, Relevant, and Time-bound (S.M.A.R.T). Don’t set ambiguous goals like Increase conversions, offer discounts. These are not measurable and does not help in marketing efforts. Choose to be clear- increase conversion rate by 10%.

Analyze your audience. Build a relevant content strategy

Collect information on your audience. Learn everything possible about them. Use this to create buyer personas. Use the information to create content that will appeal to your customers and lure them to your product.

Select Social Media Channels

There are 100+ social media channels which you can use to engage with your audience. Analyze and select the channels which have the maximum potentials to increase conversion. Do an SM audit, set up accounts, create business pages and interact with your targets. Find ways to improve engagement.

Competitor analysis and social listening

Concentrate on your brand and competitor brands by following every mention of the business and not just the tags. Use social media management tools to do in-depth competitor research and figure out where they are better than you and strategize to improve your online presence.