social media

What Not to Do With Facebook Ads

Facebook advertising serves as an important marketing tool that allows you to target your preferred audience by reaching people, who require your services or goods. The social media company stays the top choice for many advertisers, that reaches more than two million users per month across the globe.

If the Facebook ads are not correctly advertised, your ad campaigns would definitely fail. The marketers will instruct you what you should do, but they won’t mention what you shouldn’t. There are several common mistakes to be avoided while using the Facebook advertisement.

Avoiding Frequent changing of Ads

You have to frequently change some of the elements in your ads to combat the dreaded ad fatigue, that leads your ROIs to drop. You need to make your ad campaigns run long enough to optimize Facebook’s system. Facebook calls an active campaign to enter the “learning phase”, the time where the system shows your ads to several users, in order to learn the ways for best optimization of the results you desire.

Usually the learning phase requires the least of 50 conversions to complete at that time. You may even find the fluctuations in the results of your ad campaigns.

The learning phase takes some time for collecting the data, in order to improve your campaign’s performance. It is mandatory, not to make any changes in the ad elements rendered towards the campaign level or the ad sets that include objectives, target or the budget. Making any changes in these, will lead the learning phase to restart. If this happens, you have to wait for another 50 conversions before optimizing your campaigns. Take your time to observe the ads rather than micromanaging your ads.

Not having Patience with Results

Some do believe that running ads on Facebook platforms will give instant results. Facebook requires time and experimentation for obtaining your coveted ROIs. Apart from the learning phase, you have to track the buyer’s journey, through which you have to push your customers that normally takes time. The split testing is done to monitor which ads perform well.

Practise patience allowing Facebook’s system to complete the learning phase without any interruptions. Scale the campaigns and closely monitor your results that performs well by pausing not so performing campaigns.

Ignoring Unknown Target Audience

More than any form of advertising, the Facebook ads allows for more targeting. When you don’t know to target the audience appropriately, you would reap an unsatisfactory result. This may serve the ads to the audience, who are unlikely to respond to your offer.

If you don’t know your target audience, the kind of quality content you provide may not suit them. While starting your campaign, ensure to set a more detailed targeting like the buyer’s persona, their interests, income, location, gender and their age.

Generally the audience persona illustrates the personal information of your ideal customers, that may include their location, interests and education. By knowing your target audience, you can craft your copy, creative and strategy to appeal them accordingly.

Not using the option of Scaling ads

The business owners are eager to increase their sales through Facebook ads. The sales can be increased through two ways like targeting the new customers or by targeting the current customers. Doing the later method is usually easier and cheaper.

As the customers who made a purchase in the past would trust your brand. They are very likely to purchase from you again, when compared to new customers. You will bring positive results more likely, when the target loyal customers ad infinitum make your campaigns reap. Your marketing budget must grow as your business grows.

For increasing your customer list, you have to target the new audience. You have to increase your ads reach or higher bidding, for growing your business to earn a better spot on the users feeds. This scaling process requires an increase in the ad’s revenue.

You would slip the countless opportunities of reaching the new customers, when you avoid the scale. This would lead your business to remain stagnant. You don’t really need to scale all your ads each time. You can opt to scale when your campaigns are performing well. Make sure your CPA is under your target goal and your ROAS at a high number before the scaling process.

Not Replacing your Ad Creatives

The target audience would experience ad fatigue on your constant usage of the same image, ad copy or video. Thereby, the click-through rates would eventually drop, while fewer users will see your ads. Even if they see them, they feel apathetic and choose to ignore the ads or, may hide them. Your audience would be interested when you refresh your ads.

Creating multiple ad visuals for one offer would avoid the ad fatigue. For instance, while promoting your social media management services, the same message can be reused but you have to change the accompanying video or image of your ads. It’s better to change both the copies and the visuals.

Advertising without any Strategy

You must know what you want your ads to accomplish, when you decide to run your campaigns. You should optimize the part of sales funnels like the top, middle or the bottom. Consider the business goals like increasing the sales or exhibiting brand awareness, you desire to achieve.

You have to know what you want to achieve, before creating your ad. You have to set a realistic goal or define your objective to measure.

Facebook offers numerous ad objectives to use. The objective you choose will make the results of your ads to reap.

For instance, If you want your customers to visit your brick-and-mortar store, you can choose the store visits objective that opts to be a prudent choice than the brand awareness objective.

The choice of Wrong Image

There is a choice of selecting wrong images for your ad. The right image serves more complicated to upload a high quality photo than a low quality image. It gets granular as choosing an object as the subject than choosing a person.

Keywee, a digital marketing company published a study on the creation of Facebook posts that convert, in the year of 2017. The study stated that the ads with identifiable people images had performed better than the ads with objects or generic people.

The researchers found that the ad with an image of Beyonce outperformed the ad exhibiting the image of an unknown woman , when they ran ads for Fortune.

This type of study exhibited the ads with relevant images to it’s target audience outperformed the ads with irrelevant images. Likewise, the campaign for Where Traveler featuring the Hollywood sign targeting Los Angelinos, had performed better than an unidentifiable city featured ad.

Avoiding the Facebook Pixel

To track the site visitors, a code called Facebook Pixel is installed on your website. The visitors who return to Facebook can be targeted with ads that increase the likelihood of conversions. The visitors who return to facebook, can be targeted with ads for increasing the likelihood of conversions. The Facebook pixel plays a major role in retargeting the customers, as an essential part of digital advertising.

Customers usually deliberate before doing a purchase. Several ads appear to their feeds before the conversions. Unless you retarget the customers, you will not be able to push them towards the sales funnel.

Pixel allows you to exclude certain audiences, who have clicked on your ad to purchase your product, downloaded your content and submitted answers to your lead form.

Narrow down the Audience

The highly targeted audience allows you to increase the revenue of your ad spend. Ensure that your audience isn’t narrowed too much. In case of narrowing down, the system can’t collect enough data to learn about the ad. This makes it difficult for you to shape the future ads. The system requires at least 50 conversions for optimizing the delivery of your ads.

The audience size meter would determine whether your target audience is too broad, too narrow, or just appropriate.

Less Expensive

Facebook is an inexpensive option to increase your reach and the interest in your business. It doesn’t mean you drop your advertising budget very less and expect to obtain the same results. To increase your conversions, you need to pay for the ads. The amount of efforts required to put into your ads involves posting high quality images for Facebook ads. You get what you pay for the ads, similar to reaping the fruits of what you sow.

Avoid to Advertise with a Bad Website

The existing website should have traffic, completeness and effectiveness of the landing page for reaching a wide audience. Ensure that your website works well, then use advertisements for directing the customers to your landing page.

Generating a good facebook ad requires some efforts. You have to design effective ads to drive traffic to your website and increase the rate of conversions.

The Benefits of Online Store for Your Small Business

When your small business has thrived in the local community by serving for years, it would be daunting to establish an online store. Having an online store would definitely require twice the amount of work for no guaranteed gains.

The question is would your customers use an online store ?

An online store or e-commerce website serves an incredible tool for the small- business owners for leveraging numerous benefits. When setting up an online store it requires some time that pays for itself as the sales starts rolling in. You can always hire a new employee when you end up with a high volume of purchases.

The e-commerce store can be combined with the online marketing tools and tactics for achieving the knock over results of the new customers rendering towards social media marketing and search engine optimization.

The online stores serve as the perfect complement to your brick- and- mortar store. You can weigh the benefits against your doubts on reservations and choose a budget to go ahead with your e-commerce initiative.

Reaches the large audience instantly

Increasing your audience significantly increases your sales. You had already saturated your local market making known everyone within the 20-mile radius assuring you do exist. Thereby people had made up their mind to choose a competitor or to patronize your business. You can easily advertise about your online store to this local audience. But it may not be an easy way for keeping them away from your competitors.

You can aim for the low- hanging fruit, where people live 500 miles away and love to purchase from your store but have no other way to get there. Here comes an option of an online store that instantly opens doors for the people across the nation and around the globe. You can go for a modest investment setup for increasing your sales by not limiting your local audiences.

You can end up increasing your local orders too. Nowadays people are busier hence online shopping would be more convenient for them. Your neighbors would always love to support your business, but they don’t have enough time to stop the storefront when it’s open. Through online shopping, people can browse your product pages online and make a convenient purchase even at 3 am.

Collection of Data and Behavioral Insights

The online store gives access to built-in analytics and data for the customers and their shopping habits. For instance, you can check what kind of products are frequently bought, so that you can give special discounts or you can cross-market those products on other web store pages.

You can frequently give offer discounts by checking whether it is used by the first-time customers or the repeated customers for understanding the impact on lead generation and the customer’s loyalty. These data can troubleshoot your website or prices indicating which web page can cause people to leave your site or what type of products are abandoned in carts

Does your shop convince people to purchase or does your visitors leave ?

The time they spend on your site and what’s their average order value ?

You can track these types of behaviour or data that is virtually limitless. But you would require a hand from a web developer or the marketer for setting the right tracking system. The data you want to collect isn’t automatically offered through your e-commerce platform like Shopify Analytics or Google Analytics tool.

The Use of Online Marketing Tools

You need to have an online presence to take advantage of the online marketing tactics. Usually, an online store yields you a marketable web presence to show up in the search engine results, that can be shared on social media or to collect emails for a newsletter campaign. Obviously, your website or shop can’t achieve these automatically.

You have to actively use the social media for posting ads, search engine optimization and email marketing techniques to accomplish your specific goals. These may include grabbing the attention of people towards your website for making a purchase henceforth increasing your revenue.

The success or failure of your online store depends on creating effective marketing campaigns. Avoid the mistake of establishing an online store and not marketing it. You can either start with a simple postcard or email newsletter campaign for alerting your current customers for making an online purchase. To retrieve the best results, the ongoing need for marketing can be factored in your store budget along with the initial estimate of designing and creating the store.

Ways to maintain relevancy and competitive

It’s now the time to say yes to e-commerce, consumers have got the taste of convenient purchasing through online that lets them deliver their products at their doorstep. But if your shop doesn’t render for online business, there is the risk of losing customers to your competitors.

This is true when you cater to busy people. For instance, You sell products for toddlers or babies, the moms are your target audience, as they are typically busy making a store purchase, they would look for a convenient online shopping option. These moms would make an online purchase and refer their friends too.

The E-commerce platform is the best option for your small business, as it allows convenient payment methods like Paypal, Apple pay, Stripe and credit cards.

An e-commerce store can have these features of payment options more than a physical store. Ensure to have an SSL displayed clearly before your domain name for customer’s information’s security and safety purposes.

Cut down the rental costs

The important factor you consider to rent a space for your small business is the location. Do you really feel happy with the foot traffic you generate for your location in exchange of the rental cost ?

By using the option of an online store, you would never require a physical location. You can store the inventory in your basement by checking the zoning and tax requirements. But if you opt to maintain a space where customers visit for making a purchase, then you could rent an affordable space.

Instead of using a location as a source of advertising, your number- one priority must be online marketing. Thereby, the money you save on rent can go for your marketing efforts. There comes a flexibility in terms of your daily schedule, if you transit completely to e-commerce.

For instance, the orders can be processed and responded to customer emails at any time. You have to consider attention towards the post office closing time as you have to send your packages on time.

B2B Content Marketing that Works

Understand your Customers

B2B content marketing strategy involves understanding your target audience. There are two types that business strategizes their customers. One is the customer persona or the buyer. The buyer persona is the one opted as your ideal customer. It is not depicted as a real person but a caricature of the preferred ideal customer. While you create your buyer persona you would define their company type, job title, and their challenges faced.

You could refer to year real customers in case you don’t want to create an imaginary customer. You will include the similar type of information about your real customer as mentioned for the customer persona. In this you gather the customers data that are very similar as done for the customer persona.

You will review all your customers and will identify their shared characteristics. You can even pick one or more customers to fit your target audience. All of the available information about the customers should be analyzed. Interviews must be conducted with your customers for understanding why they prefer your services.

By creating a buyer persona or using information of a real customer will make you understand who tends to purchase your services or goods you offer. Understanding your target audience will eventually add value and profit to your company.

The customer’s information can be given to your copywriters and sales team for using it while creating your sales pages also referring to this information on creating your B2B content marketing strategies. This may lead to an understanding of customers problems and motivations to identify the marketing channels and topic to cover.

How to map your customers journey

As you understand your customer, you want to review the customer journey for building an established business. There involves a complex process while tracking your customer’s journey. Your customer might have undergone multiple touchpoints before making a purchase.

Many customers generally engage with your company using different channels of their customer journey. For instance, they would find you through your website blog and check your Tweet on the social media. After two months they would purchase your product and accord your company on their mind.

The customers would visit your site and would indulge to engage with your chatbot. After researching the product on your review site they do purchase. This sounds a little complicated customer journey, though it’s a lot simpler than the one your customers go through.

Tracking your customer’s journey amidst multiple channels brings a headache. Many companies don’t intervene to track their customer’s journey. Few companies use specific expensive tools to track the customer across a multitude of channels. The minority track the major portion of the customer’s journey.

With the available information you can bring the pieces together for your customer’s journey. This renders to be the easiest for achieving through interviews. Another way is to access the data for utilizing the customer’s journey.

Perform Competitor Analysis

The research for your B2B content marketing strategies usually spys on your competition. It serves to give a more business-friendly name by opting for an undertaking competitor intelligence.

Competitor intelligence guides you to understand the fact about where your competition is gaining success. By understanding the concept of what is doing right or identifying what serves long, that leads to improve your business planning.

You have to list the ideal outcomes from the research you made, before accessing your competitor intelligence. Few points to explore such as :

• Channels they use to share your content.
• The highest level of engagements in specific channels.
• Do they publish more often ?
• Does their site exhibit more traffic or popularity in important pages?
• By these features you would get an idea.

Insights can make you get customers more quickly or it may even sidestep the blunder mistakes to cost your company’s valuable resources. If your competitor has made an expensive mistake that would cost them thousands of dollars to spend, this is considered to be pretty silly if you repeat the same kind of mistake.

B2B Content Marketing Strategy creation

After the completion of your research you can strategize your B2B marketing plan. The strategies involved in the content marketing should be based on the insights you gathered through your research.

There are many content marketing strategies that incorporate a part of digital marketing. You might have even paid advertising budgets for television, newspapers and magazines. Whatever channels you use for advertising the end goal still remains the same. You have to create a B2B content marketing strategy for making everyone understand through sharing.

There are few questions to answer at the end of the planning stage :

• The marketing channels which you use?
• What kind of content do you publish?
• How often do you publish content on every channel?
• Ways to promote the content?
• Ways to convert the leads into customers?
• Who can do the assigned work?

You should justify the answers for the insights you obtained through your research. The above mentioned questions are just the top-level questions to answer. There’s lot more work before prioritizing your B2B content marketing strategies.

For instance, If you are destined to develop a blog content, then you have to work on specific keywords that are rich to rank higher in SEO. You have to ensure who will be writing the content and the ways to improve the blog.

For the quarter first you have to create a comprehensive plan and for the later layer you go with the broad brushstrokes. It consumes enough time to create a comprehensive B2B content marketing plan. But it ensures to significantly pay off later after developing an appropriate strategy.

The Key Performance Indicators

The content marketing plan leads you to track your campaign’s success. Most of the companies use KPIs (Key Performance Indicators) to track their success.

The financial target serves as a primary KPI for your content marketing plan. For example, If you have to generate $100,000 this quarter through content marketing. You have to put a system that tracks attribution to split that $100,000 towards various marketing channels you use. For instance you can generate $40,000 from advertising in the magazines and $60,000 from your blog.

You can then understand how a department member of staff will help you to hit that goal. Lets consider the blog’s revenue as an example. There are few hypothetical performance metrics you can use like:

• Publishing one blog article per week.
• Publishing 20 guest posts on authority blogs per month.
• Gaining 500 new subscribers in your email list per month.
• Increasing the number of website visitors as 3k per month.

These goals must align with your primary B2B content marketing goal. This can logically break your KPIs down and imparts suitable plans falling in place.

Revenue serves as an essential goal in the B2B business. Besides are some additional factors crucial to be considered to your business:

• Showcasing the quality of your service or products.
• Gaining audience trust.
• Pertaining the customers on reliability and making them your brand ambassadors.
• Practising to overcome sales objections.

Prioritizing your resources as they are limited or precious. The goals you keenly focus on.

Once you decide your priorities then you can utilize the available data to track relevant metrics and look if you succeed in your content marketing strategy.

Some features may work for other brands that might not necessarily work for your industry or business. You have to look out for your business goals and must focus on relevant metrics.

Ways to create and promote your content

Strategizing your content creation and maintaining a timeline can lead to creating effective content. Team collaboration plays a vital role for creating content with setting deadlines.

The ways you promote your services or products usually vary on the basis of your business. LinkedIn presence is maintained for most of the B2B business and decision- makers at the companies. Based on the ratio of Content Marketing Institute, 66% of content marketers rate LinkedIn as the effective B2B social platform along with Twitter being 55% and Youtube as 51%.

LinkedIn serves the best way to reach influential people like senior executives aimed at decision-makers. You can connect with other people related to your industry and join groups relevant to your niche. Apart from LinkedIn you can promote your content on Twitter, Facebook, Youtube channel and email marketing communications if you owe one.

Besides Social media, you can opt for direct outreach to put your content for producing in front of key decision-makers at the company you work with. This goes a three- step process:

• A list of relevant decision-makers are created for the companies you want to work with.
• Obtaining the contact details of these decision-makers.
• Showcasing your work by sending a short informative introductory email.

It implies to be a straightforward strategy that may however seem to be an abstract or ineffective. You can run the campaign without using any paid tools. But if you have a budget, it’s worth it to invest in some premium tools. For instance, you can use the Right Inbox for scheduling recurring emails.

This renders as a big timesaver when you run the outreach campaigns. You can even set up a series of automated emails that can be sent out overtime. Multiple emails can be mailed to a person that maximizes the response rate over a set time period.

Engage with your Audience

Content marketing provides your audience with valuable content also engages them to share, like and make comments on your content. If you are new to content marketing, people won’t trust your brand immediately. People will trust it with their friends, peers, colleagues or influencers they follow on social media. They usually trust the content shared by those whom they know. Here comes B2B influencer marketing lively.

The user- generated content is commonly associated with your business-to-customer (B2C)marketing for using the B2B brand. An example from tech giant IBM LinkedIn page, The IBM features projects and content from its users, the UN Sustainable Development Solutions Network. This kind of story is related to the COVID-19 pandemic that’s the current issue going on every person’s mind.

Engage with your users through giveaways and contests besides featuring product use cases. Cisco imparts the Innovation Challenge that grabs the attention of a diverse set of entries across the globe.

Method to track trends and review the results

Digital marketing is fast paced, hence it is mandatory to have a pulse of relevant trends for your content and must stay currently updated. Tracking trends adapts your strategy to remain relevant down the line.

You should continually review the results apart from tracking the content marketing trends. The content marketing strategy should sustainably evolve as a landscape and market change. Quick adaptability is the key to ensure that your brand remains competitive and relevant.

Text to Image Ratio in Facebook Ads

Billiards grabs your attention with the bold fonts customised with eye-catching graphics and bright-coloured in-your-face messages. Wherein, Facebook ads occupy the exact opposite approach.

Facebook ads lead to engage and reach with the potential customers that blend seamlessly in the newsfeeds. Minimal text focuses on high-quality images, simple and straight forward messages. The best performing ads on Facebook includes images with no text or little text generating 20% rule. It depicts to run an image-based ad on the Facebook with 20% text.

Check the article of complete guide illustrating the creation of Facebook ads. Now its time to download your free Facebook Advertising Checklist.

The 20% Rule of Facebook

The Facebook ads are only allowed to incorporate 20% text along with the images. The 20% Facebook rule is applied to carousel ads and single images that substantially run on Instagram and Facebook.

Some key exceptions are exhibited as follows

The 20% rule is applicable only to the text that includes images in the ad. This does not imply for the text on your ad outside the images such as a call-to-action button or the description copy. Exceptions of 20% rule includes album covers, images of book covers, video games, event posters and few product images which contain text.

Text-based logos does not exemplify exception to the 20% rule as it can be counted as text while Facebook review your images.

What does the Facebook 20% rule illustrates?

It significantly depicts to engage on the newsfeeds and what the users want to see. Less overlay text ads perform predominantly better than images crowded with text. Thereby the 20% rule creates a better experience for the advertisers and the users.

The Text Overlay Tool of Facebook

The Facebook ads are reviewed for examining how much of the images covers the text. Creating a Facebook ad is quite tricky for evaluating the exact percentage of the text covering your image. But Facebook exhibits a tool for checking your ad before submitting for a review. The tool can be accessed right here.

Acceptable Text Overlay Ads

The best approach is to use little or no text while creating a Facebook ad. The ideal ad image includes no other copy and only a small text-based logo. Simple image comprising ads blend into users newsfeeds and generate engagements accompanying exposure among your target audience.

Minimal Text Overlay Ads

The minimal text overlay ads requires an extra line of the text. This kind of image technically passes the 20% rule, if the extra line of text is incorporated you risk your ad being seen only by fewer people. Rather than adding copy to your image, you can opt to add directly into the body copy of your ad.

Excessive Text Overlay Ads

The excessive text overlay ads are the exact example what Facebook does not want to see. This type of ad contains too much text over the image. The displayed information can be easily incorporated into the body copy of your ad giving a cleaner look in the user’s newsfeed. It’s tempting to incorporate important information onto your images like this by risking your ad rejection by the Facebook.

The best way to grab the users attention on Facebook is by using an eye-catching image with no text. The 20% rule helps advertisers to effectively reach their target audiences and preventing users newsfeed from disruptive advertisements.

Organic Vs Paid Social Media

All the social networks are pressurizing brands to spend their money on paid services to reach the target audience. Ofcourse, it is truly essential to reach out more. Never forget organic social media can do magic. Remember paid services are only effective when you have a successful organic media.

Social media platforms provide some free services to users. Those free services of posting images, providing captions and updating stories earns you a loyal community of followers. Organic social media is therefore making ways to learn about your customer value and it does help customers to learn about your value.

Pros of social media

Validity Booster

Social media is believed as a wonderful stage for interaction, service and brand marketing. A very active and updated social profile is a sign of successfully thriving business. Organic effort is about people reference and visiting your profile to check what others say about you. It has more than 80% of customers trusting you by the reviews given by others. Everyone nowadays is influenced much by their friend’s stories, status updates and recommendations. You always get a long lasting connection here. Users who connect through paid services, stay if you have organic engagements.

A cost effective solution

Small business or big brands ? Your company and budget doesn’t matter. Each company while starting is a beginner. The most active social media accounts and a highly followed one are not taking paid services but the brands which create attractive, transparent and updated contents. It is not going to cost anything to update your content. A dedicated team or a person behind outsourcing quality content gives you everything. Never post just for sake. It never helps you to build values. Post it with a confidence of creating a thoughtful content, damn sure we’re ! You are on an effective growth strategy.

Builds a potential community

Connecting with your followers through organic based benefits you in along long run. One important note to consider in organic social media is brands and customers know each other better more effectively. When you approach a paid marketing strategy, those people visit your profile, they might have questions which is inturn solved by seeing the reviews already posted. Every time a valuable content is posted, it increases engagement rate. Thus helping you interact with followers, solving their queries and it cycles. It strengthens brand value, increases loyalty, creates trust and builds a strong community.

Cons of social media marketing

Consumes so much of time

The reach of your brand depends upon the users who follow you. When you post something, it is on the hands of your followers to share it and get further followers. Building a strong community is not going to happen in a short while. It takes a lot of time. Don’t ever lack on having a dedicated person to manage your social media handles. Using social networks is always fun filled when it is personal. While diving into a business account, brand building, active interaction and quality content is not a fun, quick to do job.

Flexibility and reach is low

The reach depends on your followers on how they take it to the next level of referring and sharing. You cannot choose the kind of audience to specific identities and demographies like you select on paid services. If you do not have organic connections, users who visit your profile lack visible credits and values to stay with your brand.

Social Media Engagements with Audiences

Getting a new customer isn’t an easy task as compared to building up social media audiences. Pertaining to an existing client is ten folds easier than building new ones. Hence customer satisfaction must be placed on the topmost priority.

The urge of connecting the customers with social media has paved the ways to solve the problems faced by the audiences who are raising queries related to a product or a post.

To satisfy the customer requirements for making their life at ease render the customer service in a personalized efficient manner. Thus the social media directs you towards this way.

These days audiences feel social media more approachable than a call centre executive who is a thousand miles apart to resolve their issues. In simple words, customers need superior service without any hassle.

Imbounding customer satisfaction with social media engagements are depicted as follows

• Engaging in conversations to the customers for specifying their needs on brand and context on the basis of their interest.
• Posting offers ads, discount coupons, announcements to customers through social media platforms such as Twitter and Facebook.
• Suggesting instant customer service to customers who are enquiring about a specific product or service or raising any concerns.
• Poll questions and answers like surveys to understand customer needs and concerns, to obtain genuine feedback for improving the platform of service or to get a quality product range.
• Connecting and building a relationship with the customer advocates to serve other customers efficiently. More like a client-friendly background.

Apart from social media connection, it’s mandatory to speak with the customer in their language for personalized services and respond to them.

Social Media Branding To Upgrade your Business

Social media has been proven to be an essential tool while growing the brand awareness of any kind of business. Some businesses ignore to build a brand, by doing so, they’re leaving an open ground option for the other business profilers. On the contrary, several chief marketing officers agree to the fact that social media has a growing impact on pertaining the brand awareness.

Increasing brand awareness of your business through social media isn’t hard factual. There are a few processes involved to follow which are listed below

Targeting the Audience

Before shifting your focus on any relevant social platform, find out whether you target the appropriate audience on your list. It’s done by surfing the relevant conversations about a particular product or the industry. For instance, a B2B (Business to business) company may find its audience on LinkedIn rather than Facebook. Wherein a B2C (Business to customer) imparts its targeted audience on Facebook.

Using Visuals: Once you get to know where your target audience searchers are from, that’s the right time to grab their attention using eye-catching visuals along with the relevant content and suitable keywords. Graphic images of high quality and high-resolution videos play a major role in growing your brand awareness across social media platforms. Using visuals increases engagement and boosts the social shares leading to conversions.

Implementing Conversations

Social media is about building and engaging in the conversations with the built-up audiences. Using social platforms for one-way communication will grab much attention towards the clients. Rather than talking and listening, getting involvement builds the trust towards the clients. Building your personality by conversing, tagging and mentioning others can lead to diversification of building audiences.

Evaluate your Efforts

Using the tracking tools provided by the social platforms (Facebook Page Insights and Facebook pixels) along with external tools such as URL shorteners, Google Analytics profoundly measures your social media activities. Efficiently handling the insights optimizes your efforts as well as builds branding with social media.

Building Authority with original content

If you wanna build a higher engagement rate accustomed with branding, then opt for building the authority by sharing reliable content. Besides copied content, your post should also have something authentic that adds to the credibility of the site.

Always take a little step towards implementing brand awareness of social media to upgrade the business growth towards a higher rate.

Digital Marketing & Higher Conversion Rates

The importance of social media in business is imparted for generating leads through lead generation ads. Getting quality leads is imbibed towards the relevant keywords and informative content. Whereas, the other side lays on converting those leads into sales.

Does social media help you increase your conversion rates? Do the ‘x’ factor give you the ground to achieve more sales?

The answer seems to be unpredictable, based upon the range of sales. The ways you render social media for better conversion rates are depicted below

Informational social influence

On the terms, Wikipedia, “Social proof can be said as “informational social influence”- a psychological phenomenon for people’s actions towards others on the basis of impulsive behaviour (expression) for a given situation.” In short words, people do what others do.

People believe in the opinion of what the majority believes. The social proof works on the sense of assurance to your prospects and lets them know about the benefits of your product, without any selling procedure. Social media is upheaving with activity that can be used for social proof. If someone comments on your Facebook post appraising your company upvote it. When someone tweets you about how your product transformed their life, accept it wholeheartedly and like their comments. When someone posts a happy Instagram picture of them enjoying your service like it. Have a look at how KWFinder smartly embeds tweets from their customers on their site as the social proof.

User-Generated Content

Enriching quality content for social media is highly recommendable. But think the better way of creating the content for your loyal fans of social accounts. Audiences who follow you on social media may post a comment in a positive note, which you can showcase on your social profile. The UGC adverts like a social proof that indirectly increases your conversion rates. In a certain time frame, you can tailor asking people to share their specific content to get featured towards a wider audience group. If you have a decent audience size the social media users would be glad to have such a kind of opportunity. You need to get creative in your strategy and ask audience opinion too.

When Belkin launched his Lego iPhone cases that tapped into the power of the social community. He asked customers to personalize their cases in their own unique style and share the pictures on Instagram. There are profound ways on social media conversions to increase your sales rate. You must first understand the importance of social media in the business stance point and ensure to upgrade the business.

Cyber Swan is literally committed to helping clients to take that step.

Social Media Ranking With Search Engine Optimization

The experienced social media marketer understands the skills of inbound links connected between social media and search engine optimization. Google measures “social signals” into consideration while ranking a specific page or for crawling a website to rank better.

The keen understanding of the usage of social media in business improves your SEO.

Elevated results through web search: Matt Cutts ( the former spam head of Google), states that, “social shares have no impact on your website’s ranking”. Rather social media properties do dominate the search engine result pages for encrypting the brand names. That indicates social media profiles have the power to rank among the top 10 results. Social media profiles are generally a great way to connect with your prospects and customers.

They work as a gateway to your business website to depict your compassionate viewpoint. They acquaint the searcher about your business helping them become a part of your conversations or a lead. The common profiles through optimization and aligning them with fresh content renders a stronger presence on the web. The level of common connection through multiple channels enclosing people to your business.

Reaching out through Social media: Nowadays people are not dependent more on Google search when they really need to connect with someone. Nowadays the search is unlimited towards the web search engines. This digital era implements social media platforms such as Facebook and Twitter as the new search engines.

There occurs contents being created and shared on the social web. This type of content can be surfed easily by the users with the appropriate keyword searches and hashtags. When people search for relevant contents, as per their requirements on the web that matches your social media page, you get fans following up, connecting and implementing business with you. It’s not only about the content, but also imparts the content creator. When audiences visualize great content being created and shared, they’re more curious about who’s behind the screen. This stances them to look up your LinkedIn profile and learn more about your business. Being in a business it’s essential for you to imbibe the necessary steps to stand out from competing social media profiles and prevent the duplicate accounts.

Social media marketing enriched with SEO is developing at significant rates, so there is a tough pursuit on the level of rankings. You can formulate valuable content to make your business bloom up.

Improve the Brand Loyalty with Social media marketing

The business doesn’t improve just because of the follower count, which is just a vanity number. The follower count doesn’t serve a real purpose if they aren’t loyal to your brand. There’s an utmost difference between a random follower and the loyal one, because the latter adds the real value.

To get the most out of your social media marketing, it’s mandatory that you focus on increasing brand loyalty and adding value to it. Getting a loyal following means better engagement and better conversations.

Seeking any loyal social media follower about their trusted brand leads them to speak in a positive tone about the brand, without the word of mouth marketing.

Ways to improve brand loyalty on social media are depicted as below

Planning a Social Media Strategy: Social media platforms are upgrading and evolving each day rendering its own personality to build the reputation. Facebook is not a Twitter, and Twitter is different from LinkedIn. That indicates you have to improve the previous outdated and advertising methods for applying them to social media for a newer updated version. You need to plan an effective social media strategy that defines your goals with arenas such as content marketing, search engine optimization and search engine marketing. This gives you the value you can create for your loyal social media followers. It’ll allow you to retain them also at the same time help to spread the word.

Adding Value-Oriented Content : There’s always a reason that your followers remain loyal to you. They opt for valuable content gisted on a quality basis. To add on, sharing a detailed case study is more beneficial than a 500-word article. The more quality and relevant content you post, the better would be the loyal customers. Planning the how’s and what type of content would reach well towards the audience. By spending valuable time on strategizing your content creation will fetch you a higher ROI rate. Analyze what sets your content different from others. For instance, visual content gets more likes and shares than regular social media posts or content. That means you’re open to use photos, videos and gifs by adding some value to the content.

Performing Consistency: Your brand has a unique personality trait for connecting to your target audience. You should be consistent in your approach and pertain the same voice throughout your interactions. The content you create to share converse with others by reflecting your brand’s personality.

Instant reply to the Queries: The social media followers they do look up to you for their queries. So when they approach you with a relevant query, you should respond to them with the right answers. This paves a way to let them know that you are the real deal. And your business or services actually cares about the customers. Avoid limiting your answering adventures to your loyal followers on the go. Seek and hunt for questions that have partial answers or no answers. You can surf using targeted keywords and look for queries that need a quick response. By responding to these queries, you become an expert or an authority.

Opt for Human Side than automated bots: It’s fine to automate your social media posts with a tool like Buffer, it’s not-so-okay to frequently use it. Personal interaction with people by humanizing your brand will run a long way. It will keep your followers or fans more satisfactory.

Engaging in real conversations by interacting with customers and to build trust for your brand apart from automated bots.