Digital marketing consists of every marketing efforts that take place through the medium of the internet. As such, digital marketing is an imperative for all business.
Digital marketing can be of two types- B2B and B2C. In B2B digital marketing, sales is the goal with the key being lead generation and the potential customer connecting with the salesperson. In B2C, You digital marketing efforts will attract visitors to you, and become your customers with minimum or no calls with a salesperson. You need different types of Digital marketing strategy depending upon the requirement of your business and your customer habits and geography.
How to make a digital marketing strategy that works for businesses in Dubai?
First thing is that one size does NOT fit all. You can’t have a strategy that will be perfect for every business that you have in Dubai. Using Social media management and other digital marketing tools like analytics social media listening, you can definitely create a powerful digital media strategy for promoting your brand and business success.
Set up a digital marketing strategy that works for all companies
Set your objectives
Your marketing objectives should align with the company goals. They should be Specific, Measurable, Attainable, Relevant, and Time-bound (S.M.A.R.T). Don’t set ambiguous goals like Increase conversions, offer discounts. These are not measurable and does not help in marketing efforts. Choose to be clear- increase conversion rate by 10%.
Analyze your audience. Build a relevant content strategy
Collect information on your audience. Learn everything possible about them. Use this to create buyer personas. Use the information to create content that will appeal to your customers and lure them to your product.
Select Social Media Channels
There are 100+ social media channels which you can use to engage with your audience. Analyze and select the channels which have the maximum potentials to increase conversion. Do an SM audit, set up accounts, create business pages and interact with your targets. Find ways to improve engagement.
Competitor analysis and social listening
Concentrate on your brand and competitor brands by following every mention of the business and not just the tags. Use social media management tools to do in-depth competitor research and figure out where they are better than you and strategize to improve your online presence.
