Page post engagement
It is a popular ad type and works with both published and unpublished posts and is a better option to boost your content reach.
Likes
Another popular option, but alas, its popularity has never been reflected in its success. In order to grow their audience, many Facebook pages use this type of ad. The lack of proper engagement like shares, comments, clicks, and audience targeting leads mainly to the waste of your budget.
Clicks to website
If you are trying to increase the traffic to your site, these ads are almost useful; or when you need to drive the users land on a specific page to promote a campaign.
Conversions of website
Website conversion is an excellent option from Facebook for lead generation and ecommerce. This requires installing a tracking pixel to the site in order to measure the number of visitors into customers.
Installation of Apps
This is an excellent application in case your brand wants to promote an application. This can lead users directly to the app store, thereby combining promotion and effectiveness.
App Engagement
To further increase your app promotion, you may experiment with app management, which tries to connect with existing app owners, thereby re-engaging your app.
Offer claims
This type of ad may help drive traffic to your Facebook page when you have just launched an offer. It can help with more massive participation on your page.
Video views
Facebook supports .mp4, .avi, or .mov type of files with ratio 16:9. Facebook is dominant with videos and hence a prevalent option for producers popularizing their content to a relevant audience.
Local awareness
You can set location, thereby advertising your local business to beat your competitors.
Targeting
You can create an ad targeting a specific audience that can go beyond demography. Facebook’s deep allows this option. You can even create ads targeting particular life events, celebrations, political beliefs, which increases the chance of reaching the right audience while being budget-friendly.
