Have you ever wondered how to get better traffic to your YouTube content? The optimization game is the one which needs to be put up when you have low traffic but good content.
Over the last few years, there has been a steady rise in video marketing, and it is a fact that most people prefer online videos than television. It is estimated that around 5 billion YouTube videos are watched daily.
Having great content is not just enough, and you should know how to optimize them. This is the place where SEO peeks in. To note, YouTube is the second biggest search engine, and by following the points mentioned in the article, you can increase your traffic.
Add keywords in the title
The title is what most people look before clicking your video and hence should be a direct, brief, compelling, intriguing, and should be all about the video. One can add keywords to optimize YouTube SEO algorithm and the audience.
You will have to find the right keywords for your video. When you type a keyword into the search bar, the results featured are the most popular search queries based on the keyword. You can incorporate such keywords into your title without overcrowding your title.
Write a clear description
You can add keywords to your description, but research by Backlinko states that there is no correlation between keyword-rich terms and rankings. Even then, it is better to optimize the description of SEO. YouTube allows 1000 characters as text, but you need to be precise. The first three lines are what appears before the “see more”, and hence they need to be concise, compelling, and straightforward. Your keyword, landing link, subscribe link, links to the product page, etc. can be introduced into the first three lines.
Use and optimize tags
Tags help in making your videos more discoverable to people. Tags inform your viewers what the video is about along with more substantial clues to YouTube. The use of tags enables YouTube to associate with similar videos, thereby increasing your reach.
Use the right tags, not the popular ones. Choosing the wrong tag may end up in reporting your video as spam, and when it reoccurs, Google is likely to penalize you.
Use keywords in your video file
Usually, YouTube videos have an impersonal file name like mov005.avi. Still, you can always rename your video file to the main keyword. An optimized video file helps attain a higher ranking.
Choose the category wisely
This may sound way too simple but should be done correctly to help attain higher ranks. While choosing a category, you must keep track of the following.
The best content in the category, who is creating it? And what it looks like?
The general format, length , and production values of best videos in the category.
An eye-catching thumbnail
Dull and boring thumbnails usually put your efforts in vain. The thumbnail should be eye-catching, and is always better to have a customized thumbnail.
