Enhance Product Visualization
- The use of exceptional product visualization allows you to quickly and effortlessly showcase your products to consumers. They can easily access the details without reading it.
- Opt for 3D technology to increase engagement also to improve the shopping experience. Based on Fourth Source, their customers reported an increase in sales by 25% to 30% , while using 3D over flat imaging.
Incorporate Video
- HubSpot has reported that 81% of consumers choose video for making purchases. You can exhibit how good your product slices and dices for making people know about it.
Support Artificial Intelligence
- Artificial Intelligence brings significant impact on your e-commerce sales.
- It collects information and uses it to accurately predict how a customer would react based on their past behaviour.
- There are measurable metrics like conversion rates, bounce rates, and engagement rates giving insight for your site and on people usage.
- It collects data to provide the clues required to improve your site and leads to conversions and loyalty.
- Artificial Intelligence improves your back-end logistics to satisfy customer experience from purchase to delivery.
Use Product Filtering
- More products you offer, the more advanced product filtering you may require.
- Rather than letting customers search your site, provide them necessary tools to shop as per their terms and find what they need quickly.
- Almost 42% of major e-commerce sites are not using advanced filtering, you can enable customers to find what they require effortlessly. The more attributes you offer, the more easier it is for them to shop.
Chatbots Automation
- Chatbots serve as the first point of contact to make or break your customer experience.
- It is available to answer the questions and makes shopping very much easier.
- Chatbots are friendly little bots that make it easy to converse with customers in a very human manner and offer a personalized experience to significantly influence the purchases.
Delivery options
- You can increase cart abandonment by limiting the delivery options.
- 45% of online customers abandon their carts, if their delivery options don’t suit their needs.
Reduction of Cart Abandonment
- Cart abandonment happens when a customer gets to check out and finds the delivery options do not suit their needs. Almost 69% of it is directly related to additional shipping charges.
- Complicated checkout processes, poor website performances such as slow loading and crashes leads to cart abandonment.
- The effective way for cart abandonment is to use an email recovery strategy. If someone abandons a cart, you can send a series of emails encouraging them to complete their transactions.
Wish Lists benefits
- The wish list on your site serves as a gold mine of information. Leverage those wish lists by sending personalized emails to customers for initiating them to buy.
Choose User-Generated Content
- You can use appropriate hashtags on your social post.
- Ask your customers to post reviews on your site.
Mobile options
- Outer box states that 7% of mobile users had purchased online using their phones in the past six months. Hence, your website must be mobile-friendly.
Consider Re-targeting
- Re-targeting brings success to any e-commerce site. It follows your customers when they are online and makes them aware of your products and services.
Give a try for Social Purchase
- You can use social channels to encourage purchases. Let your customers purchase the products directly from your feeds through Facebook and Instagram.
Cyberswan Offers to E-commerce Digital Marketing in Dubai for more details https://cyberswan.ae/