The business doesn’t improve just because of the follower count, which is just a vanity number. The follower count doesn’t serve a real purpose if they aren’t loyal to your brand. There’s an utmost difference between a random follower and the loyal one, because the latter adds the real value.
To get the most out of your social media marketing, it’s mandatory that you focus on increasing brand loyalty and adding value to it. Getting a loyal following means better engagement and better conversations.
Seeking any loyal social media follower about their trusted brand leads them to speak in a positive tone about the brand, without the word of mouth marketing.
Ways to improve brand loyalty on social media are depicted as below
Planning a Social Media Strategy: Social media platforms are upgrading and evolving each day rendering its own personality to build the reputation. Facebook is not a Twitter, and Twitter is different from LinkedIn. That indicates you have to improve the previous outdated and advertising methods for applying them to social media for a newer updated version. You need to plan an effective social media strategy that defines your goals with arenas such as content marketing, search engine optimization and search engine marketing. This gives you the value you can create for your loyal social media followers. It’ll allow you to retain them also at the same time help to spread the word.
Adding Value-Oriented Content : There’s always a reason that your followers remain loyal to you. They opt for valuable content gisted on a quality basis. To add on, sharing a detailed case study is more beneficial than a 500-word article. The more quality and relevant content you post, the better would be the loyal customers. Planning the how’s and what type of content would reach well towards the audience. By spending valuable time on strategizing your content creation will fetch you a higher ROI rate. Analyze what sets your content different from others. For instance, visual content gets more likes and shares than regular social media posts or content. That means you’re open to use photos, videos and gifs by adding some value to the content.
Performing Consistency: Your brand has a unique personality trait for connecting to your target audience. You should be consistent in your approach and pertain the same voice throughout your interactions. The content you create to share converse with others by reflecting your brand’s personality.
Instant reply to the Queries: The social media followers they do look up to you for their queries. So when they approach you with a relevant query, you should respond to them with the right answers. This paves a way to let them know that you are the real deal. And your business or services actually cares about the customers. Avoid limiting your answering adventures to your loyal followers on the go. Seek and hunt for questions that have partial answers or no answers. You can surf using targeted keywords and look for queries that need a quick response. By responding to these queries, you become an expert or an authority.
Opt for Human Side than automated bots: It’s fine to automate your social media posts with a tool like Buffer, it’s not-so-okay to frequently use it. Personal interaction with people by humanizing your brand will run a long way. It will keep your followers or fans more satisfactory.
Engaging in real conversations by interacting with customers and to build trust for your brand apart from automated bots.
