All the social networks are pressurizing brands to spend their money on paid services to reach the target audience. Ofcourse, it is truly essential to reach out more. Never forget organic social media can do magic. Remember paid services are only effective when you have a successful organic media.
Social media platforms provide some free services to users. Those free services of posting images, providing captions and updating stories earns you a loyal community of followers. Organic social media is therefore making ways to learn about your customer value and it does help customers to learn about your value.
Pros of social media
Validity Booster
Social media is believed as a wonderful stage for interaction, service and brand marketing. A very active and updated social profile is a sign of successfully thriving business. Organic effort is about people reference and visiting your profile to check what others say about you. It has more than 80% of customers trusting you by the reviews given by others. Everyone nowadays is influenced much by their friend’s stories, status updates and recommendations. You always get a long lasting connection here. Users who connect through paid services, stay if you have organic engagements.
A cost effective solution
Small business or big brands ? Your company and budget doesn’t matter. Each company while starting is a beginner. The most active social media accounts and a highly followed one are not taking paid services but the brands which create attractive, transparent and updated contents. It is not going to cost anything to update your content. A dedicated team or a person behind outsourcing quality content gives you everything. Never post just for sake. It never helps you to build values. Post it with a confidence of creating a thoughtful content, damn sure we’re ! You are on an effective growth strategy.
Builds a potential community
Connecting with your followers through organic based benefits you in along long run. One important note to consider in organic social media is brands and customers know each other better more effectively. When you approach a paid marketing strategy, those people visit your profile, they might have questions which is inturn solved by seeing the reviews already posted. Every time a valuable content is posted, it increases engagement rate. Thus helping you interact with followers, solving their queries and it cycles. It strengthens brand value, increases loyalty, creates trust and builds a strong community.
Cons of social media marketing
Consumes so much of time
The reach of your brand depends upon the users who follow you. When you post something, it is on the hands of your followers to share it and get further followers. Building a strong community is not going to happen in a short while. It takes a lot of time. Don’t ever lack on having a dedicated person to manage your social media handles. Using social networks is always fun filled when it is personal. While diving into a business account, brand building, active interaction and quality content is not a fun, quick to do job.
Flexibility and reach is low
The reach depends on your followers on how they take it to the next level of referring and sharing. You cannot choose the kind of audience to specific identities and demographies like you select on paid services. If you do not have organic connections, users who visit your profile lack visible credits and values to stay with your brand.
