Tired of hearing plenty of advice that vows better results but faked the promises?
Here are actionable, proven SEO tips, tactics and secrets that really work better. Forget about old outdated practices and starve for the updated.
Adorably designed website is not going to get you hikes when you lack SEO. So, don’t look back, continue reading and bang your business with these SEO tips.
No mysteries behind, google loves equipping its SEO algorithm.
What is SEO and how it works?
SEO stands for Search Engine Optimization, a way of optimizing your content where the traffic to your website is improved within search engines. The higher the SEO is, the more you show up often in search results. When you miss any ingredient in SEO, your content also goes invisible. But when you do it right, you reap the benefits of increased traffic, which leads to more visitors, the more sales.
If there is one solution that makes you look unique, no doubt it is to create a better user experience. Believe it, there are several methods to improve your page ranking organically without spending for paid schemes offered by search engines.
When you type something in a search box of google, yahoo, bing or any other search engine that replies magically with a long list of pages that answers your question potentially.
Stop! Think…. What is behind that link lists ?
The answer is when you type anything on a search box, the crawler of that particular search engine goes out, gathers information about every content in internet and that tries to match all datas with your question.
SEO Page Title
Page title is a prime factor that helps search engines recognize what your page is about. Hence, displaying your page in search results, that builds first impressions on your page and first experience of users starts from here. Writing an effective page title is a low effort – high impact SEO task.
Keep your title length below 60 characters. Increasing number of characters end up cancelling the visibility of important words. Do not overdo the keywords, repeating the same SEO keywords again and again is no longer effective.
SEO Keywords
Here arrives the most important step in Search Engine Optimization process. Working on keywords is not a one time effort but an ever evolving process. It must be changed often by re-evaluating the old phrases periodically.
From titles to main content, URLs to image file names, effective keywords must be spread all over the site in high attention areas. A successful website tends to have thousands of relevant keywords. SEO tactics work on a basis – when someone types for an information it shows results for keywords they use compared to the keywords you use. Don’t use unrelated words.
Use keywords not somewhere down, mention them first. Give each page each title. These unique title tags make search engines understand your page is unique and your content is valuable. Imagine a page titled “Un named” and another “Product Category”. What will you click on ?
SEO Alt tags for Image
Every image and video you post on your web page has descriptions at its imprint. These are known as Alt tags. The right terminology for referring alt tags are alt text or alt attributes. It increases your site visibility and your page ranking by locating your page using the descriptions of images and videos. These descriptions should be short and not exceed beyond 100 characters.
The main reason of why alt text matters are,
- It improves accessibility
- It improves tropical relevance
- It helps in ranking
- It serves as anchor text for image links.
- It is not rocket science. Be relaxed, Be concise, Be accurate and avoid keyword stuffing.
Website Site Map
Each website has a site map. A sitemap is a page with a list of all links that takes to other pages of your site in a click. It enables search engines to crawl your site better. You can improve your search result ranking and bring more traffic. Every page is easy to be found by users in less number of clicks with the use of sitemaps.
Stop using Flash
Comparing, Google rank sites running in alternate platforms higher than those running in Flash sites. Flash site is cheap and very easy to launch and run. So most of the small traders launch their site by using flash. Change your flash site to wordpress and increase your search engine ranks.
Flash is not a smart SEO trick, not a wise strategy too.
Mobile SEO
The practise of optimizing websites for smartphone users is known as mobile SEO. It is quite important as the number of mobile users is exploding day by day. Your search rank gets higher when your website is mobile friendly. By 2015, it is said that 40% of organic traffic came from mobile users. Now 58% of google searches are from mobile devices. Google is still trying better to give a better user experience. So the better user experience tends to good ranking.
SEO Friendly URL structure
First impressions count well. It is essential to make your URL structure right for customers and search engines. When coming to websites, URL is the first thing customers notice. Follow usage of keywords in URL. Make the structure short. Keep them relevant to titles and keywords which enhances user experience. Yes, enhances ranking as well.
Remove everything that slows down site
Slow pages frustrate users, discourage people to use your product. A slow page is never a good experience. Page speed plays a vital role to users, also search engines. Regardless of your quality content, stunning web design you drop traffics and rankings when your page is slow.
So get rid of non-essential elements that slow your site. There is enormous demand for fast loading sites as a slow site is considered not trustworthy. Delay in page loading time of only one second directs to 7% loss of visitors. Remove everything that slows down your site to make it a speedy site.
Update content regularly
A fixed website with no updates will be observed by search engines as a dead structure – with no life, with nothing fresh to offer. Your site has to be a living, fresh, breathing entity on the internet. Make sure your content is updated. Regular update of company sites is appreciable. If your site is not fresh, that dead outdated content loses interaction with customers and visitors.
Mandate Tracking your progress
If you can measure, you can improve your website. If you have put so much effort in building a strong SEO strategy, you want to check whether those efforts are paying off. It is so incredibly important to always monitor your SEO performance.
Start tracking everything to take control from the beginning, so you never leave anything by chance. Monitoring progress makes you identify even minute changes that may double, tripe or multiply higher your traffic.
When you SEO hard, everyone likes you. When everyone likes you, Google loves you
Looking for someone to optimize your website and make it search engine friendly ?
Call Cyber Swan today for SEO Service in Dubai.
