Billiards grabs your attention with the bold fonts customised with eye-catching graphics and bright-coloured in-your-face messages. Wherein, Facebook ads occupy the exact opposite approach.
Facebook ads lead to engage and reach with the potential customers that blend seamlessly in the newsfeeds. Minimal text focuses on high-quality images, simple and straight forward messages. The best performing ads on Facebook includes images with no text or little text generating 20% rule. It depicts to run an image-based ad on the Facebook with 20% text.
Check the article of complete guide illustrating the creation of Facebook ads. Now its time to download your free Facebook Advertising Checklist.
The 20% Rule of Facebook
The Facebook ads are only allowed to incorporate 20% text along with the images. The 20% Facebook rule is applied to carousel ads and single images that substantially run on Instagram and Facebook.
Some key exceptions are exhibited as follows
The 20% rule is applicable only to the text that includes images in the ad. This does not imply for the text on your ad outside the images such as a call-to-action button or the description copy. Exceptions of 20% rule includes album covers, images of book covers, video games, event posters and few product images which contain text.
Text-based logos does not exemplify exception to the 20% rule as it can be counted as text while Facebook review your images.
What does the Facebook 20% rule illustrates?
It significantly depicts to engage on the newsfeeds and what the users want to see. Less overlay text ads perform predominantly better than images crowded with text. Thereby the 20% rule creates a better experience for the advertisers and the users.
The Text Overlay Tool of Facebook
The Facebook ads are reviewed for examining how much of the images covers the text. Creating a Facebook ad is quite tricky for evaluating the exact percentage of the text covering your image. But Facebook exhibits a tool for checking your ad before submitting for a review. The tool can be accessed right here.
Acceptable Text Overlay Ads
The best approach is to use little or no text while creating a Facebook ad. The ideal ad image includes no other copy and only a small text-based logo. Simple image comprising ads blend into users newsfeeds and generate engagements accompanying exposure among your target audience.
Minimal Text Overlay Ads
The minimal text overlay ads requires an extra line of the text. This kind of image technically passes the 20% rule, if the extra line of text is incorporated you risk your ad being seen only by fewer people. Rather than adding copy to your image, you can opt to add directly into the body copy of your ad.
Excessive Text Overlay Ads
The excessive text overlay ads are the exact example what Facebook does not want to see. This type of ad contains too much text over the image. The displayed information can be easily incorporated into the body copy of your ad giving a cleaner look in the user’s newsfeed. It’s tempting to incorporate important information onto your images like this by risking your ad rejection by the Facebook.
The best way to grab the users attention on Facebook is by using an eye-catching image with no text. The 20% rule helps advertisers to effectively reach their target audiences and preventing users newsfeed from disruptive advertisements.
