Search Engine Optimization is the talk of the day and is not going to fade away any time sooner. If your brand page is on the top result in the first page of Google, there is only a 33% chance for it to be clicked. You will have to focus consistently on how to improve your SEO and can attain a higher rank in SERPs in just as less than 5 hours. Here are some tips and tricks to enable you to do this.
Incorporating Competitor Keywords
Google had a ban on bidding competitors branded keywords which was lifted in 2008. You can now bid on your competitor’s keywords without using their trademarked names. Use of branded names will more likely help convert your leads. The use of your competitor’s weakness into your success helps profusely at the same time, maintaining the keywords so that customers can find both brands. But, be sure to include an eye-catching copy so that the customer who searched for the competitor name gets lured into yours. A checklist to select keywords is as follows
- Choose content for easy keywords, the ones easy to create
- Choose similar keywords
- Go for low difficulty, high volume, high click-through rate
Optimizing your mobile site
With growing mobile audiences and Google too embracing mobile-first index, there is an excellent opportunity to keep your brand on the front foot. A brands mobile website that loads slower has a negative impact on the customers and also on the sites search ranking, with more activity taking place on mobile devices, the speed of the mobile page matters.
The use of large images is the main culprit of why mobile websites load slower. This is when Duda web design can help you. The images are automatically resized and compressed, which allows web pages to render them quickly. Image Magick is also a reliable platform. Another platform used is CDN (Content Delivery Network).
Local SEO
A local SEO is as important as a global one. Your brand should rank among the keywords in your local area.
To make your brand visible through a local SEO
- Insert local keywords across multiple listings
- Include business category
One another step is to claim your Google My Business profile, which helps business listing show up for local searches. Optimize this category with images, contact information, etc.
Duplicate tags and broken links
One major issue is duplication which affects SEO. You can access duplicate contents through tools like Site liner which discovers content blocks, broken links along with analysis report for free.
Use of 301 redirects
In case of an old URL variation, use of 301 redirects can help prevent Google from seeing it as duplicate content,
Canonical URL tag attributes
In the case of two identical content pages with different URLs, canonical URL tag attributes can signal Google which page needs to be shown in search.
Nofollow and Noindex tags
These tags are used when you do not need search engines to crawl and index a page in SERPs. Likewise, the use of robots.txt allows or disallows pages to be crawled by Google.
Conclusion
The better the SEO practice the chances of getting a higher rank and search results are increased. The tips put forth in the article gives a boost to your site’s ranking.
